Art of Living by Aston Martin: Beyond Beautiful Cars
British luxury brand Aston Martin introduces Art of Living, an opportunity to experience the company’s legendary reputation for cutting-edge technology, iconic design and exceptional craftsmanship across a portfolio of the finest artisan products and truly bespoke experiences.
Since its founding in 1913, Aston Martin has developed a reputation for discernment and dynamism. The marque’s heritage has forged a rare blend of elegance and individuality that has transcended its cars.
Art of Living is a behind-the-scenes access at some of the world’s best events; it is a unique pair of sunglasses, a beautiful watch or an exquisite silk scarf. It is a way of life that captures the very essence of the Aston Martin brand.
Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman commented: “Art of Living is the Aston Martin spirit. It is a beautiful mix of design, technology and style to enhance your life. It is deep in our culture, it is in everything we create for our customers.”
Art of Living champions independent talent, refined craftsmanship and design integrity to create beautiful objects. It is enjoying authentic experiences, enriching your passions and mastering new skills. Engaging with the Art of Living will bring you closer to the soul of the brand, be it via a life-enhancing experience or by owning a uniquely special product.
Unique partnerships creating a diverse selection of exclusive luxury products
For over 100 years Aston Martin has had access to the most creative thinkers, outstanding designers and unique personalities. A fine example of Art of Living in practice is the AM37, a stunning 37-foot powerboat that is being created as the ultimate in maritime refinement in partnership with Quintessence Yachts. The new boat showcases the Aston Martin design philosophy where luxury meets technical excellence to create a powerful yet understated product.
Marma London recently launched an innovative new range of Aston Martin eyewear with detailing inspired by the beautiful lines of the Aston Martin Racing cars. The exceptional quality of the eyewear is reflected in every Art of Living product, where style and substance are the order of the day.
Managing Director of AM Brands Katia Bassi noted: “The Art of Living portfolio of products will be delivered with the same care and quality that would be expected of a bespoke Aston Martin sports car. This programme provides us with the opportunity to engage with our customers on a new level. We want them to share in the Aston Martin lifestyle.”
Once-in-a-lifetime experiences
The next extraordinary Art of Living by Aston Martin experience will take place at the world’s most thrilling endurance race, the 24 Hours of Le Mans.
During an exciting three-day Fast Track Adventure at the 24 Hours of Le Mans, from 17 to 19 June 2016, guests will have the chance to immerse themselves in the heart of the action as the Aston Martin Racing team fights for glory. Beat the crowds by helicoptering into the circuit each day from the private chateau and meet the team’s racing drivers, before taking some of the best seats in the house for the big race.
Reichman commented: “Le Mans is the ultimate test of man and machine. It is comparable to a full season of Grand Prix racing all rolled into just one epic race. Our Art of Living guests will become part of the Aston Martin family at Le Mans with unprecedented access to the Garage and Strategy Centre. They will experience the unique atmosphere as our team battles it out on track to hopefully take another Aston Martin class victory.”
Information on other future Art of Living events will be released soon, including an extravagant weekend at the renowned Goodwood Revival; behind the scenes access to the finest fashion houses in Paris; a discovery of the technology and architecture of Japan and a unique Californian gastronomic experience, which will include private tastings and tours of the finest wines and vineyards.
Art of Living experiences are now available via a new digital platform, which will feature unique, curated content following the art, sports and fashion calendar. www.astonmartinartofliving.com
