Following the success of its first-ever range of award-winning HOT desserts in 2023, this winter Creams Café will once again be introducing a new collection of warm desserts to its menu from 15th October 2024 – The Toasty Treats.
The nation’s favourite dessert parlour wants to ensure that it can continue to deliver sweet moments of joy to its customers all year round. While its signature gelato will always be at the heart of Creams Café, customer insight showed that not everyone wants to indulge in a frozen/ cold dessert in the winter months. In response, Creams’ four new rich and decadent treats for winter 2024 seamlessly combine moments of warmth and trending flavours, which sweet-toothed consumers are actively seeking out.
The new 2024 Toasty Treats range includes two new Hot Pocket variants alongside two brand new Fondant Melts:
1. Smores Hot Pocket
Imagine a crispy crepe pocket filled with gooey dark chocolate sauce, melted marshmallows, and rich chocolate fudge cake, topped with even more chocolatey goodness. Served with a side of soft serve, it’s the ultimate winter treat.
Price: Dine-in: £7.45 | Takeaway/Delivery: £8.45
2. Choc Tiramisu Hot Pocket
A real trend currently, this indulgent pocket is inspired by the Tiramisu. Filled with creamy coffee custard and rich chocolate fudge cake, topped with white chocolate blossoms and a dusting of cocoa powder, and then paired with coffee gelato, it’s a coffee lover’s dream.
Price: Dine-in: £7.45 | Takeaway/Delivery: £8.45
3. Banoffee Fondant Melt
A decadent hot and oozing chocolate fondant topped with Banoffee gelato, served with fresh banana slices and a pour-over hot toffee sauce. Perfectly gooey and utterly delicious.
Price: Dine-in only: £8.95
4. Pistachio Fondant Melt
This warm chocolate fondant is topped with Pistachio gelato and served with fresh strawberries and hot pistachio sauce. A rich, nutty delight that’s perfect for the season.
Price: Dine-in only: £8.95
Everett Fieldgate, CEO of Creams Café, comments: “At Creams, innovation is at the heart of our business model, leveraging incredible expertise within our team to reinvent classic combinations and bring new flavours. At the heart of our innovation are our customers. As a customer-led business, we are driven by insight, from understanding the way they interact with different menu items throughout the year, to receiving real-life feedback directly. This means when we hear people tell us they don’t want cold sweet treats during the winter months, we ensure that we can deliver an equally compelling alternative which still hits the spot.”
“2023 was the first year we ever launched a collection of hot desserts in our 16-year history and the success far surpassed our expectations. In fact, the range reversed the typical drop in winter sales by 50%, fulfilling our goal of changing the narrative of Creams being solely a go-to summer spot. Naturally, we wanted to ensure we fulfilled… and exceeded consumer demand this year, which is why we’re excited to be bringing these four new products to market. We have no doubt they bring warmth, joy and delight to our customers across the UK.” The Toasty Treats will be available in Creams Café stores nationwide from Tuesday 15th October 2024.
