What will make your spa stand out from competitors? LUXlife’s Health, Beauty and Wellness Awards acknowledge Health and Beauty businesses that are going that extra mile to provide the best possible service for their clients. We have collated some of the most essential corporate qualities ranging from customer care to business sustainability that can help you to rise above the competition.
Good execution of these qualities will make your spa business stand out above the rest.
Delivery of Treatment
Delivery of treatment is, in other words, the service that you provide to the customer. When it comes to spa businesses, you are selling an experience rather than a product so you want to ensure that each part of their visit is delivered to the highest quality.
Firstly, you will want to hire experienced and talented masseuses and beauticians who are confident in giving first-class treatments. If the customer is more than satisfied with the treatment they receive, you can be sure that they will be back for more.
Decoration and ambience in your spa are also key elements to creating a memorable experience. Choose a signature scent to represent your spa by lighting candles and spraying linen and towels with it. You may also choose to decorate your spa with flowers or potpourri or even lay out a selection of nibbles and herbal teas to make the customer truly feel cared for.
You should also look to invest in high quality products for treatments, stemming from the type of serum you use for a facial, to providing comfortable pedicure chairs.
Customer Care
Your staff should always be willing to provide an excellent customer experience by appearing approachable, kind, and attentive.
A sign of excellent customer care is by individualising their experience. To achieve this, you must be attentive to their needs. Ask the customer if they’re feeling comfortable, if the temperature in the room is okay, or if they want anything to drink. You should also review customers’ previous treatments before they visit again as this will make them feel remembered and valued as a customer. This way, their experience will feel personal and unique to them.
Another important aspect of customer care is gathering feedback. By listening to and acting on any feedback, you can assure the customer that their opinion is valued, and help improve their experience time and time again.
Sustainability
Businesses which promote sustainability in a transparent and honest manner is becoming a selling point in all industries. As people become more environmentally conscious, customers are more likely to be attracted to spas which are committed to sustainable practices.
Water usage is high in spas and is certainly unavoidable. However, you can be more mindful about your water usage by investing in water efficient shower heads and eco hot-tubs. The same goes for energy use too. Consider switching to energy efficient lightbulbs or having dimmer lighting. Not only is this better for the environment, but it adds to the ambience.
Try and use more natural and eco-friendly products for the treatments which you offer. Switching to these products means you will cut out the toxins which are often found in cleaners and serums. Not only is this often better for the skin, but it prevents less toxins being washed down the drain and subsequently harming the environment.
Elevating your spa arguably takes a lot of attention to detail, research, and planning. However, the pay-offs can be invaluable – transform your habits now!
