2020 Global Wedding Awards

www.lux-review.com Page 27 The wedding market in India, which is worth between 40 and 50 billion dollars and growing between 25 and 30 percent each year, certainly provides the perfect opportunity for a firm such as Pure Chemistry to branch out into Indian bridal lingerie. In a society defined by sharp contrasts between ancient tradition and uber modernity, India is a crossroads that few other countries on Earth are. At such a crossroads, it is more important than ever to empower people to feel their best self, and the Pure Rani collection of bridal lingerie offers that alongside timeless elegance, radiant beauty, and exquisite luxury. Following the success of their bright and beautiful lingerie and Asian bridal collections, Pure Chemistry have presented their new collection, Kismet. An exciting fusion of cultural influences are threaded through each piece, from Indian colour and design to the finest Italian tulle and gilded French leavers lace, Swarovski crystals adorn the lingerie while matching saris complement in sheer georgette. The very definition of ‘Kismet’ is Destiny, or Fate, which was the inspiration behind this extravagant lingerie range. ‘Rani Pink’ (or Hot Pink) is an alternative colour to red in Asian bridal wear. Every bride deserves to feel like a million dollars on her own wedding day, in whatever way feels best and most comfortable for her. Whether that is luxurious and sensual lingerie, or a more traditional form of marriage garment, the bride is at the centre of it all on the big day itself. Pure Chemistry understands this better than most, and seeks to empower each and every bride with the lingerie of their dreams. Stylish and sexy, this luxury underwear is the epitome of bridal beauty. Company: Pure Chemistry Lingerie Contact: Dimple Rani Website: www.purechemistrylingerie.com Photographer: James Rupapara. Hair & Makeup: Ganga Makeup. Location: The Wedding Gallery London Photographer: Ian Wallman