2021 Pet Products and Services Awards

www.lux-review.com Page 29 LUX 2021 Pet Products and Services Awards APP Pet Food is a company showing its care for pets everywhere with every product it creates, fuelled by the tenants of care, compassion, and enthusiasm. It works hard to ensure that every pet food solution it offers is nutritious and satisfying, worthy of the pets that have provided many people with a lifeline pivotal to their mental health during the past year in particular. APP Pet Food Sdn Bhd Best Pet Food Supplier - Malaysia Apr21333 A company of compassionate and enthusiastic pet lovers, APP Pet Food is a Malaysian brand striving to create the best in nutritional and tasty meals for its client’s beloved animals. Fundamentally, it wishes first and foremost to create the best world possible for pets everywhere, contributing to their wellbeing with every product and being inspired by every pet its staff meets to continually work to achieve this. Formerly known as Yuushou Marketing, this brand has set itself apart by becoming the leading pet food supplier for its market segment and thusly earned the trust of customers across its region, one happy furry friend at a time. App Pet Food has been nominated for 3 titles: “Nutriedge - Most Trusted Holistic Brands” “Wilderness Legend - Most Affordable Grain Free Product” & “Best Pet Food Supplier - Malaysia” Additionally, all of this dedication has been empowered by its core values; the first of which is the ambition that permeates the entire business. It strives to go beyond its comfort zones, taking on unexpected challenges and adapting nimbly to any hurdles presented to it along the way, forging its motto of ‘we will never say we can’t do it’ – in such cases, it will commit to finding out how. In tandem with this is APP’s passion for its work. Its team, each a proactive and highly motivated contributor to the business, has cultivated an atmosphere of encouragement, positivity, and consistent betterment, allowing the business to go from strength to strength. NutriEdge and Wilderness Legend are the popular flagship brands of APP. Today, our manufacturer strategic partner has network of seventeen pet food kitchens in key locations across 8 different European countries. These has set them apart from the premium and private label brand in the market with international accreditation certificates of BRCGS, IFS, HACCP, ISO 9001, ISO 22000 to provide upmost and global food safety and quality initiatives. NutriEdge has been in the market for almost 20 years and most trusted holistic brand by consumer as well as Wilderness Legend one of the leading grain free Founder: Mr. Robert Kau product in the competitive market of high protein nutritional diet. APP also holds to a strong set of moral values and ethics in its business, developing the fibre that forms the heart of its business with openness, truthfulness, and honesty in mind. Furthermore, it believes that it is its duty to be caring and supportive of its staff and clients alike, forever following its mission of creating sustainable and environmentally friendly products for animals, all the while showing its love for pets and passion for rigorous science. The latter value has been driven by its team’s strong scientific background, one that has allowed it 20 years of successful operation serving 300 local pet stores and international distributors. This team also has within its ranks a strong contingent of experienced marketers, administration, and logistics staff. Consequentially, it has made itself a one stop shop for integrated product development, boasting the most affordable grain free product available and the most exotic high protein ancestral diet with natural ingredients and fresh, wild salmon, funnelling significant effort into its quality control. With goods delivered within 2 working days, a finger on the pulse of the market, and a brilliant marketing strategy, it has made itself both a darling of industry and a household name. This has allowed it to survive even the most difficult of challenges – even Covid-19. Fundamentally, despite initial difficulties when borders were closed, meaning it could not supply its international clients to attend overseas business shows and trade conferences, it responded by developing and working on a different playing field by introducing its products into the markets it could still reach. Internally, its warehouse, logistics, and offices also underwent significant changes in line with safety protocols that were put in place to ensure worker’s health during the outbreak, all staff wore masks, and external visitors were not allowed to visit, which was initially concerning from a business perspective. However, during this time APP also saw a massive opportunity arise; people in its area bought pets over lockdown, and the demand for pet food skyrocketed as more people sought companionship in an animal that they could take care of, and that could make the isolation less challenging. APP has happily stepped up to the mark in serving this growing market, seeking to explore more ways of doing this in the future. Therefore, it is currently looking into expanding its product line into canned food and snacks and treats for the mass market, as well as ‘wilderness legend dry food’ for its super premium range, something its clients can look forward to coming soon. Company: APP Pet Food Sdn Bhd Contact: Patrick Chin Kien Shoon International Business Manager Website: apppetfood.co