2021 Pet Products and Services Awards

www.lux-review.com Page 5 LUX 2021 Pet Products and Services Awards environmental requirements. Sustainable policy and solutions are a must!” In order to make as many happy cats around the world as possible, Petrebels sells its furniture directly to customers worldwide through online sales, as well as shipping to retailers, chain stores and distributors based in 27 countries. As more cat owners look to invest in better comfort and luxury for their cats, Petrebels has answered growing demand with cat trees and furniture that look great and fit well into their customers’ homes. But how to know which piece will fit into your home best, before investing? Fortunately, Petrebels prides itself on its innovation and product development and, having listened to its customers (and their cats, of course), the brand has created its Augmented Reality tool, that makes it possible for customers to see what their new cat tree would look like in their home. Through the camera on their phone, customers can see the size and width of each piece of furniture, see how the colours work in the space, and decide where it would best fit in their homes. Meanwhile, the web shop’s 3D models enable customers to see each piece and closely examine every element of the tree, ensuring that every customer is able to feel confident that they have chosen the right piece for them and their cat, before spending any money. The advanced technological capabilities of Petrebels’ services are just one example of the brand’s dedication to going above and beyond for its customers. “Petrebels is always trying to help cat owners,” explains Dennis, proudly. “We listen to our customers and cats. We have spare parts for each model and we are always easy to reach by phone, mail or chat.” Indeed, at Petrebels it is clear that the team consider their role as much more than a job – it is a passion. “If you enjoy what you are doing, you never have to work. That’s actually how it goes at Petrebels every day,” says Dennis of the Petrebels family. “Our team consists of a great and close-knit group of creative people that work very hard.” Moreover, nearly every member of the Petrebels family has cats themselves and therefore knows the demands and requirements of our feline friends. That means designing each piece of furniture or cat tree is accomplished by a team of people who know how cats play, scratch and snooze; who know how much space a cat needs to feel comfortable and understand that getting up a cat tree is one thing, but getting down is often much harder for cats. Only with this profound and niche knowledge can any designer of cat furniture hope to create something truly great. Fortunately, Petrebels has just that knowledge at its disposal, thanks to its team of experienced individuals and feline fans. When recruiting new members for the Petrebels team, the company looks for people who are eager to work hard, have a great sense of humour, are a team player, love cats and, of course, are a bit of a rebel! The result is a strong and united company that is passionate about what they do and is always looking ahead to the future. “2021 will be the year of innovation!” Dennis announces, before explaining about the new models that are currently being designed for the product launch for 2021-22. Moreover, additional projects like further advancements in the brand’s AR capabilities and the inception of Dirty Rebels - a new branch of Petrebels focused on the launch of its first Magnesium Clumping Cat Litter - are proving that despite the significant successes Petrebels has already enjoyed, the best is still to come. Contact: Dennis Steenbakkers Company: Petrebels Web Address: www.petrebels.com