2018 Hairdressing Awards

4 LUX - 2018 Hairdressing Awards Colour Treatment Expert of the Year 2018 - Danville For a woman who appears so confident, there is one trait above them all that draws you in and makes you want to linger—authenticity. When asked if there are challenges left to achieve, Jessie is eager to talk about the concept of fear as an effective motivator. Colour Treatment Expert of the Year 2018 - Danville It’s true. We all see ourselves in a particular way. And we get used to it. So much so that we resist the change. Even when we know it’s needed in a desperate way. Enter Jessie Klaus. Known throughout the hair industry as “The Change Agent,” Jessie is not only expert in a comprehensive array of hair services but a master at discerning precisely what is needed to completely transform how a woman looks, feels, and reveals herself to the world. Whether model on the runway or client sitting in the salon chair, Jessie’s innate sense of what works—what turns heads, what sells, what changes lives—is what inspired LUX to share her story. With an expansive industry background that defies her age, Jessie’s pursuit of all things hair has taken her from opening her own boutique salon to exploding her business and portfolio as a lead Color Specialist at the wildly popular and highly acclaimed Tribez Salon serving A-List clients with four locations embedded in exclusive Bay Area bedroom communities. As a former salon owner, Jessie possesses an innate sense of ownership and a deep understanding of the necessity for reinvention, particularly in context of the pervasive influence of social media. “It’s a game changer for our industry,” says Jessie. “Our clients are looking for what is in vogue and we have to deliver.” But Jessie is quick to point out that it is not enough to be on trend. “It’s my job to be cutting edge, to not only be Emulator of style but Innovator of the what next.” That innovation, which millions are seeking out on sites like Instagram, is regularly evince d at Tribez Salon on clients like Jessie’s who have come to expect a quick snap of their tresses to be part of their lux Tribez experience. Being recipient of the coveted 2018 Color Treatment Award exemplifies Jessie’s unyielding commitment to being at the forefront of innovation in an industry that is relentless in its role to shape and refine the definition of beauty. In a culture turning inside out with its examination of what it is to be “woman, ”Jessie does not take her role lightly. She views her position as a simple one. “Be the best at what I do.” This mantra has led her to earn industry accolades and certifications such as Wella Blonding Expert, L’Oreal Professional Color Specialist, Framesi Professional, Great Lengths Custom Blending Hair Extensions Expert (certified in exclusive lines including Nordic Hair, Hotheads, Hairtalk and HairUWear), Bumble and Bumble Foundations and Fundamentals of Razor Cutting, Vidal Sassoon A-Line Expert. Winner of this years’ Color Treatment Award, Jessica Klaus is based in the East Bay of California and dedicated to providing the best of the best for her clients through her team of exceptional stylists. Janene Kraft [Author, Designer, Personal and Business Brand Builder] explores how Jessie doesn’t just give her clients what they want but inspires them to become what they never thought possible. “Jessie is an enormous talent who is raising the bar for an entire industry,” shares Donna Bruner, Creator and Owner of the Tribez brand. As a member of the Tribez Artistic Team, Jessie’s clients not only benefit from her finely-crafted aesthetic but an unmatched expertise honed from training with industry legends like Loreal, Vidal Sassoon, Yosh, Bumble and Bumble, and Oribe as well as RenownedMaster Stylist, Jeffery Tuffin (former creator of the Tribez Artistic Team). HDA17003