Subscribe to our quarterly newsletter www.lux-review.com Double Page Editorial 4 Page Editorial The editorial inclusion is a double page (approx. 1,800 words) article written inpart or in full by our experienced in-house editorial team, which will be published in the next available edition of LUXlife Magazine. The client will also receive a highresolution PDF copy of the inclusion at the end of the editorial process which they are then welcome to reshare. Expand your network The e-newsletter is distributed to our 94,000-strong circulation directly on a bi-monthly basis when each new magazine edition is released. We have the option to include a clients company logo at the bottom of our newsletter and this will include a backlink to the website or a site of their choosing, or we can also include a link to the clients magazine article and have an accompanying image/ blurb to provide instant insight into the content. The newsletter inclusions are exclusive and only limited placements are available. The editorial inclusion is a four-page (approx. 3,600 words) article written in-part or in full by our experienced in-house editorial team, which will be published in the next available edition of the publication. The client will also receive a high-resolution PDF copy of the inclusion at the end of the editorial process which they are then welcome to reshare. Inclusion in newsletter Company logo in newsletter Snippets of editorial inclusions and tags of your company page are shared across our social media platforms, helping to create instant awareness for your content. We share across various platforms such as Facebook, Twitter and LinkedIn too. Social Media Spotlight Jun22596 18 | LUXlife Magazine Winter Edition 2022 | 19 Post-Pandemic Luxury Travel Tourism is one of the industries hardest hit by the pandemic, and it’s changed the way we will see the world of travel forever. Between lockdowns isolating people and travel restrictions limiting where they can travel to, keen travellers are now longing to get back out there and make up for lost time. The requirements of the ultra-wealthy traveller have now pivoted, too, with them prioritising privacy, safety, and reliability over cost. We take a look at how the travel industry has changed as a result of the pandemic, and this year’s travel trends that have stemmed from it, from hiring a private island to adventuring in the jungle of Bali. jet ski, and limited education watercraft. Additionally, the island’s wellness practitioners are available to provide integrative body work, sound healing, and mind training workshops for those guests needing some relaxation. Branded Residences Branded residences are popular as well, defined as high-end luxury residential properties that are associated with a brand. The real appeal of these is in the level of combined service available, whether guests want to indulge in a massage, require someone to walk their dog for them, or would like someone to stock their fridge. The attraction to this seems to be due to the pandemic and the increase of those choosing to stay at home – Guests have everything they could need and more without leaving their front door, including valet, security, dedicated concierge service, luxury amenities, and more, and it all comes with absolute opulence. Raffles Hotels & Resorts’ The OWO branded residence offers guests a distinctive blend of intimacy and luxury. Fascinating history awaits in what was originally the Old War Office (Grade II listed building) in London, built in 1906 and the headquarters of Winston Churchill in World War II. For more than a century, the building was closed to the public, but guests can now live within these historic walls. The 120-room residence features a private indoor pool, nine restaurants and bars, a spa, concierge services, and over 30,000sqft of private amenity spaces including a Residents’ Garden. While the property still embraces many of its original design features, interiors master, Thierry Despont has lavished each residence and room in modern yet classic décor. Over-Tourism While everybody has been deprived of travel over the last two years, it has benefited the destinations that have been overwhelmed by tourism, having caused alienation of locals, overloaded infrastructure, and damage to nature. Travellers have become aware of this and are seeking to travel to destinations where they can leave a positive impact behind. For example, Thanda Island which is situated off the coast of Tanzania in the Indian Ocean is a private island surrounded by a protected marine reserve. One of the world’s most exclusive island getaways, it has a single luxurious villa and two traditional bandas (beach chalets). Guests can swim with the gentle giant, the whale shark or watch the sea turtles nesting, all beautiful creatures that the island is dedicated to protecting. Local park rangers patrol and protect the reserve from illegal fishing. Sustainability is a focus in every way such as energy being generated by solar power, dishes crafted using only locally sourced materials, and rainwater tanks used to collect water. Long-Haul Destinations Many long-haul destinations are now an option for travellers again, with the lifting of the UK government’s restrictions which limited where people could travel to. In light of this, a travel destination that we recommend is Fairmont Maldives, the pinnacle of a luxury long-haul getaway with spectacular over-water accommodation, serene beaches, and memorable experiences on both land and sea. Soon launching its new Sustainability Lab, guests will be able to take part in transforming plastic waste into bespoke gifts and souvenirs. Increased Focus on Wellbeing Travellers are also seeking to reverse the effects of the last two years on their minds and bodies, while desiring longer holidays due to pent-up demand, more flexibility at work, and to make the most out of the destination. Our first recommendation for submerging oneself into a divine relaxation experience is Chenot Palace Weggis in the Swiss Alps. The wellness hotel offers guests a Recover & Rejuvenation programme which aims to reduce stress, recharge the body’s all-natural energy, and restore vitality by combining detox treatments with clinically-proven and -patented neuroscience technology. The treatment encourages the body to restore its natural rhythms, reduce chronic stress, improve restorative sleep, and optimise energy levels – truly ideal for that post-pandemic health reset that many so desperately need. Meanwhile, twin-centre escape, COMO Hotels and Resorts in Bali is an option which provides guests with a mix of relaxation and adventure. COMO Uma Canggu is a bohemian surfing neighbourhood where guests looking for some excitement can have a go at surfing with the help of an experienced guide, while those who are looking to unwind can make the most of the hotel’s wellness retreat, COMO Shambhala Retreat. At COMO Uma Ubud, budding explorers can disappear into the jungle surrounded by paddy fields, with complete access to the region’s tropical landscapes, fascinating temples, and rich culture. Family Reunions There is also a trend of families going on reunion holidays after being kept apart for so long by limits on household mixing and travel restrictions. Emerald Maldives Resort & Spa and D-Maris Bay in Turkey are two perfect locations for getting the family together and spending some long overdue quality time. Both of these destinations have designed their accommodation and activities to suit multi-generational groups. Emerald Maldives Resort & Spa is a paradise and leading resort for families which offers spacious bedrooms, inviting communal spaces, private pools, and huge gardens. This year, the resort will be expanding its collection of family villas, inviting even more guests to book a vacation to remember. Activities available include kids’ yoga and cooking lessons, indulgent spa treatments, and thrilling water sports. D-Maris Bay in Turkey is another ideal location for families, with a water taxi service available to transport guests between the resort’s five pristine beaches. The destination caters to all ages with Bay Beach’s delightful ice cream parlour, while Silence Beach provides the opportunity to shut off from the hustle and bustle of the outside world. Accommodation at the resort provides exceptional comfort and flexibility with large bedrooms, fully equipped kitchen, private pool, and butler service. Ultimately, these travel providers know exactly what their customers want, and they work hard to ensure that their every need is catered for with the most optimum service possible. Customer centrism is vital, especially in today’s world where the utmost safety, privacy and convenience is expected. At the same time, promoting sustainable and green tourism is a crucial as these destinations need to be looked after and maintained for many years to come. Private Jets and Concierge Services To begin with, high net worth individuals are looking to travel privately now more than ever, with private jets having seen a boom in demand, along with luxury concierge services. Air Charter Service is a global aircraft charter broker with 27 offices around the world and which operates 27,000 flights per year, enabling it to seamlessly satisfy any flight requirement. The company also has an inhouse lifestyle concierge team which ensures discreet door-to-door travel – and this has enabled the business to grow by 41% since before the pandemic in 2019. Indeed, it’s the businesses that can provide well-executed luxury concierge services that stand out to this ultra-wealthy customer who expects to feel protected and well-catered for at all times during their trip. Exclusivity The tourism industry has also seen heightened demand for exclusiveuse destinations and luxury buyouts such as yachts, private villas, and entire private islands, providing guests with the privacy, safety, and security they need – as well as the opportunity to have entirely bespoke experiences crafted to their desires. Velaa Private Island is one of the exclusive locations we recommend. This ultra-luxe resort in the Maldives’ Noone Atoll is perfect for privacy and seclusion. The destination has invested heavily in new facilities and experiences for guests, including a padel tennis court, KRASH Predator 8 | LUXlife Magazine Winter Edition 2022 | 9 with the utmost amount of care, and is produced at the company’s own pace, ensuring the level of quality for which it is known. The company takes its time sourcing the most suitable materials and components from around the world to make its range both chic and affordable. After all, the company promises to deliver first-rate items, prioritising the longevity and sustainability of its products. Alongside its magnificent inventory of bags, Vendula London is known for its range of accessories. A concoction of luxurious quality and eyecatching designs, Vendula London’s accessories are produced with the same level of attention and care as its bags. Similarly, its accessories are all created with cruelty-free, vegan products, and, handily, can be paired with a matching bag. Producing multiple sizes of wallet, phone cases, and purses, the company continues to stray away from conventional designs, instead playing with illustrations and embroidery to adorn its pieces. It could be said that some of its designs, taking the Old Book Shop Phone Case for example, invoke a sense of cosiness. Whereas, other items, such as the Vendula Flower Shop Clipper Coin Purse, is bright and creative. There is something for every taste and style. Vivienne Westwood, responsible for bringing new wave and punk fashion to the mainstream, has had a great influence over the brand. An architect of the punk fashion phenomenon that took over the 1970’s, Westwood is notorious for her often bizarre designs and innovative take on the fashion industry. Westwood’s influence can be found across multiple brands, and, of course, Vendula London is no exception. In addition, the company is inspired by Lulu Guinness’ iconic, quintessentially British designs. Since 1989, Lulu Guinness has been creating internationally renowned bags – most notably the Florist’s Basket handbag, which is now a permanent feature in the Victoria and Albert Museum’s fashion exhibition. It is not hard to understand how and why such brands have influenced Vendula London. The abstract and colourful nature of the top designers have simply been bestowed upon the company, which has opened up personality-fuelled, unconventional designs to a wider audience. Additionally, its use of colour can be traced back to the delightfully bright designs of the aforementioned creatives, as it refuses to shy away from being bold or ornate. However, in spite of its recognisable inspirations, Vendula London is its own brand and is paving the way forward with its combination of glamour and surrealism. In order to create its fantastical pieces, it is imperative that the Vendula London team works in a dynamic, efficient manner. With products coming fresh off the in-house design team’s sketchbooks, the company is a hotbed of creativity and encourages its designers to push boundaries and exceed the limits of normality. Therefore, it is not uncommon for the production team to wonder if such an item could be created – but, with a great amount of innovation and effort, they do. Bringing together fashion-forward, talented people, Vendula London is, at its core, a large family, with every member playing a crucial role in the success of the brand. Each team member is invited to join the brainstorming sessions for new items as the business truly values the input of every member, understanding that the best ideas can be found in unexpected places. Ultimately, experimentation and ingenuity lie at the heart of the company, remaining unchanged since the founding of the brand. It is with this process firmly in mind, that Vendula London searches for passion within prospective recruits since the brand pours an abundance of love and care into its products. The ability to develop original ideas is highly valued, as each team member gets involved, it is only natural that this trait is desired. Future employees are expected to understand the necessity of excellent customer service and contribute to the client-centricity of the brand – Vendula London believes that customers take precedence over anything else. Owing its success to a diverse client base, Vendula London attracts all kinds of customers. With a large audience primarily between the ages of 24 and 64, the business appeals to all open-minded, fashionable individuals. The brand does not discriminate, whether young or just young at heart, it believes in providing bags and accessories that are accessible to all – regardless of age or gender. To put it simply, the company only hopes that it can please its customers. It understands that its customers value the minute details and the uniqueness of the item, and therefore, everyone within the company works together to provide excellent customer service. Indeed, the company began as a small wholesale fashion accessories brand, and thanks to its customer-centric creations it has grown exponentially over the years. In almost two decades of trading, Vendula London has become a multi-channel B2B and B2C brand, becoming an appreciable name amongst its peers. Approximately 45% of the brand’s business comes from online shoppers – the site is simple to navigate, utilising drop down menus, concise text, and high-definition graphics and photos. Furthermore, around 35% comes from wholesale retailers, and 20% from its Vendula London store on London’s South Bank. The very element that makes the brand stand out from the crowd is its uniqueness. Whilst the upper echelon of the fashion industry is saturated with abstract ideas, there is very little similar within the mid-market. Filling that gap, Vendula London has built an accessible and albeit eccentric platform that brings such products to the average person. Henceforth, through experimenting with new ideas and materials, Vendula London continues to stay relevant to its audience. There are very few brands that do what Vendula London does successfully, which makes it all the more a rare gem in the market. Additionally, its completely cruelty-free and vegan inventory of products is a staple in the company’s market success. As the world turns towards sustainable fashion, customers are becoming increasingly aware of the impact that animal products and fast fashion has on the environment and are turning to alternatives such as thrifting and faux animal products. Numerous studies dictate that fast and unethical fashion is one of the leading contributors to the increase in global carbon dioxide emissions. Vendula London prides itself on being an ethical retailer that takes care of its employees, its customers, and the planet. At the heart of the company is a set of strong, unwavering values, and environmental sustainability is a key part of them. Certified by the British Vegan Society, it is guaranteed that each product is 100% vegan and that at no point in the production process were animal products even considered. Vendula London consistently monitors its supply chain, ensuring that its production process is wholly cruelty-free, and that its staff are paid fairly. The company vows to make changes if and when an issue is cited, as the safety and happiness of its staff is a priority – indeed, it is what makes the company run smoothly. However, the overarching aim is to create a product that customers love, and through creating fun, off-the-wall pieces, it achieves this. Whilst the company has achieved great success over the past 18 years, it has also faced a myriad of challenges. Of course, in any company challenges are to be expected, as they are, after all, a normal part of business. However, while there were many predictions, the true consequences of the United Kingdom leaving the European Union could not be truly measured until it happened. Therefore, no amount of preparation could fully gauge the impact that companies would face. Vendula London found itself caught up within the turbulent aftermath, facing global supply chain delays and shortages of materials, which have only been further emphasised by the Covid-19 pandemic. It is expected that these issues will continue into the future, so, in order to optimise the production and sales process, Vendula London is planning to relocate part of its operation to the Netherlands. Nevertheless, the future is looking bright for the brand, as it has multiple, large-scale plans coming into fruition over the end of 2021 and into next year. Most recently, Vendula London’s collaboration with the internationally successful rock band Queen was released. A variety of products dedicated to the band and its members have taken its customer base by storm. Inspired by the band’s most iconic and memorable accessories and instruments, including Freddie Mercury’s yellow jacket and Brian May’s custom Red Special guitar, the brand has created an item for each member. Furthermore, there are a range of versatile printed bags and accessories decorated with Queen inspired imagery that are available. The range is captivating – inducing the magic of rock music into the brand’s portfolio. Other plans include the opening of a retail flagship store in 2022. In true Vendula London fashion, the store will incorporate English afternoon tea with an unprecedented twist. Throughout the next year, Vendula London is hoping to raise more awareness about cruelty-free and vegan products, informing potential customers as to how vegan handbags can be long lasting and highly fashionable without breaking the bank. It is abundantly clear why Vendula London is deserving of such an accolade like ‘Most Innovative Vegan Handbag Brand 2021.’ With a heavy focus on vegan and cruelty-free products, the brand continues to grow from strength-to-strength, creating exciting new products each season. Underneath the lavish handbags and intricate designs, is a company that cares about its impact on the world. From environmental sustainability to its promise to deliver quality, Vendula London is an ethical brand that practices what it preaches without disregarding experimentation and fun. Clearly burning within the company is the constant desire to please its customers, and with many opulent and innovative products in the pipeline, Vendula London is determined to continue developing highquality vegan products. Contact: Karin Ridgers (PR) Company: Vendula London Limited Web Address: www.vendulalondon.com Editorial Examples Newsletter Examples 6 | LUXlife Magazine Winter Edition 2022 | 7 Most Innovative Vegan Handbag Brand 2021 Founded in 2003 during a chance meeting between Vendula Zemanova and Raymond Lam, the brand Vendula London was born – and it has been rocking the fashion world ever since. Quickly becoming a staple amongst numerous collections, Vendula London creates quirky, colourful, and fashionable bags and accessories that are both unique and affordable. Coming a long way from its humble beginnings as a wholesale brand, the business has since gone global, with a loyal customer base spanning across Europe and Asia. From the UK to Japan, Vendula London has found its place in the mid-market, settling in the gap neglected by other leading brands. Furthermore, Vendula London are devoted to producing crueltyfree, vegan products that are both stylish and durable. The company, using vegan leather and bright synthetics, consistently innovates and inspires, and henceforth has become a stand-out in its industry. Constantly pushing the boundary and transgressing the limits of couture fashion, Vendula London experiments with unconventional and often eccentric designs. Indeed, the brand opts to lean into its alternative style, offering a variety of spectacular collections such as Vendula Apothecary, The Swan Inn, and the Fortune Teller collection. The Shakespeare’s Theatre – Macbeth collection is heavily inspired by the Jacobean tragedy. Depicting elements of the Globe Theatre and the play’s Three Witches – represented, naturally, by cats – the collection fully utilises Vendula London’s ability to create intricate, out-there pieces whilst maintaining a sense of sophistication. Manufacturing its pieces in a variety of styles, Vendula London truly caters to its customers’ individual preferences. Whether it is delicate grab bags or large, spacious shoppers, there’s no denying Vendula London’s dedication to providing glamorous, vegan products. Each item is crafted Its accessories are all created with cruelty-free, vegan products, and, handily, can be paired with a matching bag. Producing multiple sizes of wallet, phone cases, and purses, the company continues to stray away from conventional designs, instead playing with illustrations and embroidery to adorn its pieces. Fashion is the epitome of self-expression – from the days of punk street fashion to haute couture runway shows, there is a style that suits everyone. Indeed, fashion has defined entire eras, and innovative designers, such as Vivienne Westwood, have influenced the costume of entire movements. Joining them in their ranks is Vendula London, an imaginative handbag and accessories brand that creates cruelty-free, vegan products.
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