LUX April 2017

LUX - April 2017 11 Giving the Gift of Excellence Founded in 2007, GiftsOnline4U has been dedicated to creating personalised gifts that make their clients smile for ten years, commencing by selling personalised wine and personalised champagne in a small online gift shop. Recognising the growth in online gift shopping, the company expanded the collection over the years to include personalised gifts and engraved gifts to a range of over 4,500 unique gift ideas today, 99% of which are designed and manufactured in-house in Lincolnshire. The business has a close-knit team which works together to produce high quality gifts that it sells on its e-commerce website throughout the UK and internationally. The firm is constantly striving for excellence and working to ensure that it offers clients the very best service and products possible in order to remain ahead in this competitive market, as Sabina describes. “The online gift industry has become very competitive since the business first went ‘live’ online, and as such here at GiftsOnline4U we understand the importance of keeping up with the latest trends. In particular, this involves exploring how people are shopping on the web and what gift ideas they are looking to buy. “One of the latest trends in the market is the demand for mobile shopping, as an increased number of shoppers are using their data to buy online, and as such we need to ensure that our website is mobile friendly. In addition, we use the internet to monitor shopping trends and find products that shoppers are looking to buy as gifts. We then use customisation software and a variety of personalisation machinery to develop a number of different high quality personalised gifts that are customised in a unique way.” These personalised gifts are increasingly popular but, as Asgar outlines, in order to go even further GiftsOnline4U are constantly exploring new ways to provide clients with unique gifts. “Over the last couple of years, prosecco has risen in popularity. Since we want to make people smile and have our clients return time after time, we want to personalise these types of gifts in an original manner to offer gifts that online gift shoppers are looking to buy but which our competitors don’t offer. To do this, we invest in in-house technology that we can employ to create designs and gifts that will make our gift ideas stand out from the crowd. We are currently looking at how virtual reality technology is developing so that we can be at the forefront of that for gifting when it comes into mainstream use. “Photo gifts are also popular and whilst the market is competitive, we know that customers like to see how their gift will look before it arrives so we offer photo personalisation software so that customers can upload images and customise their label and other photo gifts in real-time online, seeing their personalisation before their gift arrives with them in order to provide even greater satisfaction for the client.” Overall, uniqueness and quality are the two core focuses of the firm as it seeks to offer the very best selection of gifts to meet every need, as Asgar explains. “Our focus is on innovation and creating large collections of gifts which are unique to us. We have a range of luxury personalised gifts which includes premium personalised alcohol gifts, engraved pocket watches and personalised wrist watches that our customers love and which have proved to be extremely popular. We are constantly reading journals and visiting trade shows in order to keep ahead of the latest industry trends and offer the best products for our clients.” Looking to the future, Asgar is confident that the firm will continue to grow and succeed thanks to the quality of its products and commitment to excellence in every aspect of the business. “Moving forward, our focus will remain on creating innovative personalised gifts which make people smile and help us develop GiftsOnline4U into a well-known brand. We are keen to build upon our current success and are confident that we can do so through our client focus and dedication to customer satisfaction.” GiftsOnline4U is a specialist online gift store offering a vast array of present ideas ranging from alcohol and novelty gifts through to ‘engraved gifts with family crests and bespoke trinkets. We invited Asgar Dungarwalla to talk us through the firm and explain the secrets behind its success. Giving the Gift of Excellence Company: GiftsOnline4U Address: 109 Six House Bank, West Pinchbeck, Lincolnshire, UK. PE11 3QG Phone: 01775 640788 Email: [email protected] Website: www.giftsonline4u.com