LUX August 2017
lux.acquisition-intl.com/ 10 LUX - August 2017 Be Healthier, Look Better, Naturally The world we live in today is a harsh one, chemicals and contaminates surround us everywhere we go, but there is one company that is out to help us look and feel great the best way of all, with the natural touch. There are many beauty and health products out there that we think of as natural, but few truly are. However, Natralus Australia, a family owned business founded in 2009, have the answer. Their range of entirely natural products offer a completely pure solution for health and beauty care without the oils, the chemicals and the additives that we have just accepted as necessary. This family owned business tells a different story. It says we don’t have to accept harsh chemicals. Instead they have brought us a product range that has the natural touch. This reflects the products themselves, which bring the benefits of nature, whilst touching our lives in a positive way. Rather than petrochemicals, parabens, mineral oils, sulphates or artificial colours, Natralus brings natural ingredients from Australian organic farms. Creating a range of products that are not just natural for the sake of being natural, but products that are effective because they use those natural ingredients. With everything formulated, researched and developed in house Natralus understands skincare and health, the natural way. Who Are Natralus? Often you hear the phrase ‘a family run business’, and probably think of the corner shop or builder that everyone knows, but how often does it apply to a health and beauty range? Yet, here is a company that was started by John Rowe in 2009, building on the pharmacy routes of his grandfather that stretch back as far as the 1920’s. As the third generation involved in creating natural and effective products, the family values run through the company, giving a friendly feel to the brand that is very different to anything else in the industry. The focus of the range is providing completely natural products that work, while maintaining the highest standards of production quality and customer service. A 100% Satisfaction Guarantee stands as testament to the confidence Natralus has in all of its product range. Paw Paw – A Natural Miracle? A key ingredient in many of the Natralus range is Paw Paw, something many will have heard of as one of the latest in a line of ‘magical ingredients’ to have become the focus of internet gurus and beauty professionals alike. Most of us have learned to be a little sceptical of the latest miracle ingredient by now, so is this use of Paw Paw throughout the range really a good idea? Rather than simply say yes, it is important to look a little deeper at Paw Paw and what it can do. Many of us will know the Paw Paw fruit as Papaya, and it has become quite well known for its moisturizing and soothing abilities, often used for keeping skin healthy and supple in all climates and conditions. But can it actually do all those things, and if so, how? Paw Paw is incredibly rich in vitamins, minerals and enzymes. For instance, equal weight, Paw Paw has more vitamin C than oranges, and more vitamin A than carrots, whilst also retaining high levels of vitamins B and E as well. These all combat free radicals, what health specialists believe is the main cause of wrinkles and other signs of aging. It does not stop there though, Paw Paw is naturally high in sugar, which aids it in attracting and absorbing moisture, which is where its moisturizing properties come from. Now we can see where the talents of Paw Paw come from, and why it can do what it does, but there is even more to come! Paw Paw also contains an enzyme called Papain, and this acts as a natural exfoliant, gently buffing away layers of skin when applied. When you combine this with the other properties, you get a gentle exfoliation that also hydrates and renews the skin with vitamins. It is no wonder people enthuse about Paw Paw, it truly does Natralus Australia’s range of natural beauty and skin care products has now arrived in the UK. Beautiful Natural Products it all. There have in fact been extensive studies on the use of Paw Paw, showing that those amazing results are more than internet hype, but proven effects that we can all benefit from. That is why Natralus use it so often in lip, skin and baby products as the active ingredient, it is entirely natural and very effective, in fact it sums up everything Natralus stands for. It’s Your Choice Natralus is not alone in its use of Paw Paw of course, so why choose this Paw Paw ointment over any other? After all, Paw Paw is entirely natural, so you can’t go wrong with any of them, right? Not really, the problem with many products on the market today is that they promote the natural ingredients that they use, but that alone does not make something a natural product. Instead, many of them contain a majority of petroleum jelly. It is not just petroleum jelly either, today many products claim to be natural, and do indeed contain natural ingredients, but look a little closer and you will find some surprises. While the names can be complex, the certainty is many of those ingredients are not natural, and like petroleum jelly, are often produced from refined petroleum. That’s right, the same petrol you fill your car up with! In fact, petroleum jelly is often the main ingredient in all kinds of lip balms, ointments and other skincare products on the market, and research has shown that our skin does not like it. With possible side effects of prolonged use including aggravated acne and premature aging, you may be thinking that Paw Paw is not for you because of the petroleum jelly it is used with, but not with Natralus. This range gives you a choice, where natural means natural, and you can benefit from the gifts nature leaves us without worrying about hidden chemicals. Natralus products contain no petroleum jelly at all, but use a completely natural substitute that is both healthier and performs better for your skin. If you want to experience the benefits of Paw Paw, the Natralus range offers a completely natural alternative with almost twice the Paw Paw content of others. This makes the Natralus range very effective, completely natural and just great for your skin. Natralus is different, it is a range of genuinely natural products, offering you a real choice, more chemicals or no chemicals. The Range What separates Natralus from the industry as a whole are the range of products they offer, they work, they are chemical free, and they are a joy to use. They cover a range of applications, so let us look at each in turn. Lip Care There are two products in the range that look after your lips, Paw Paw Ointment and Paw Paw Lip Butter. Paw Paw ointment can be used as a lip balm, and offers nearly twice as much Paw Paw by weight as competitors It’s the number one natural Paw Paw Ointment in Australia, loved because it works, it is entirely chemical free and completely natural. The 1707LU01
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