LUX August 2017

lux.acquisition-intl.com/ 22 LUX - August 2017 Acclaimed as one of the best grooming destinations in the UAE, the award-winning Pastels Salon has been one of the leading lights in the UAE’s hair and beauty industry for over a decade. Pastels Salon is renowned for its professionalism, creative artistic team, expert beauty therapists and friendly customer service. Ruksher Malik, co-founder of Pastels Salon, Dubai introduces to us the work of the firm, based in Dubai. “The brand has three existing branches in Dubai. The flagship salon, Pastels Salon Jumeirah, is housed in a large, luxury, chic and custom-built premises on Al Wasl Road and its target demographic is female 18-55-year-old Dubai residents from both expat and Emirati backgrounds, many of whom are well-known media professionals and recognisable faces from the city’s social scene. “Situated within The Ritz-Carlton, The Walk JBR, the brand’s second modern, upbeat salon is unisex and oozes style and sophistication, offering hair services and beauty treatment such as waxing and nails. There are three distinct target client bases for this branch, namely: female 18-55-year-old Dubai residents from an expat background; male 18-55-year-old Dubai residents from an expat background and tourists to Dubai who are staying at the hotel. These clients tend to be mainly female. Pastels Salon Mercato is a ladies-only branch, that offers a bespoke menu of popular hair and beauty treatments, Ruksher tells us. She also reveals the cutting-edge treatments they offer and the brands they use in their work. “Pastels Salon Mercato houses a large retail section - which comprises of globally-sourced hair products and tools in the industry - from iconic brands such as Tangle Teezer, invisibobble, EIDEAL and the KeraStraight. Popular with GCC natives, this branch has more Emirati clients than the other branches and Company: Pastels Salon, Dubai Name: Ruksher Malik Email: [email protected] Web Address: www.pastels-salon.com Address: PO Box 120304, Villa 20, 1186 Al Wasl Road, Dubai Telephone: +971 4 388 3534 “...we introduced INNOluxe, which is a hair colour additive that allows you to push the boundaries of hair colour, without compromising on the hair’s health.” HBW17035