LUX August 2017

lux.acquisition-intl.com/ 40 LUX - August 2017 She has also developed a specialist two-day training course - for Bowen therapists wishing to learn more about working in the palliative care sector – as well as an introductory course for people who may be considering becoming a Bowen therapist. Helen’s palliative care programme has attracted the attention of the medical profession and is being considered by the NHS in England. Wider industry trends In today’s fast-changing world, Helen says the biggest trend is the demand for a fast service, both in the form of questions that need actioning from all communications such as Facebook, telephone and text and orders from all over the world that need to be processed. “Some postal services are notoriously slow and certain courier companies are careless and slapdash which keeps us on our toes in terms of customer service,” said Helen. Both Helen and her PA keep their smart phones turned on, to check orders coming in and their communication consultant is alerted, when questions need to be answered. Careful packaging of products is vital for orders, that might be mishandled, and a special cool pack is used for hotter country destinations, to ensure goods arrive in good condition. Regulations and legislation Voluntary regulation of the complementary therapy sector helps to maintain standards and protect clients. Helen’s specialisms, Bowen Therapy and reflexology, are among a wide range of therapies covered by the Complementary and Natural Healthcare Council, which has government backing through the Professional Standards Authority for Health and Social Care. The industry’s professional bodies also remain alert to any changes that might impact members and provide practical support as necessary. While this is voluntary at present, there are some specific areas governed by more stringent requirements, as Helen explains: “One example applies to those of us who work in the field of palliative care. Recently, I was privileged to be asked to contribute to an advisory document presented to an NHS hospital palliative care unit as part of their review of guidelines for the use of complementary therapy, such as Bowen in the treatment of patients facing end-of-life care. “I firmly believe that maintaining professional qualifications, combined with experience and ongoing CPD (compulsory professional development) training, puts therapists in the very best place to respond to any changes in legislation or regulation.” Developments in the health, beauty and wellness market Quite rightly, there always seems to be the need for evidence-based scientific facts, which can help maintain high standards. However, training, wider choice, referrals and testimonials for products and services will by popular demand ensure the industry continues to thrive. The team is also well-placed to meet the growing demand for natural health and beauty products. Helen says: “In a world where technology seems to be king and we hear more about developments in artificial intelligence (AI), I am encouraged by the growing interest in a more natural approach to keeping ourselves healthy and well. The healing power of touch, combined with listening skills and emotional interaction, be it one-to-one or in a like-minded group during training or a speaking engagement, will hopefully over-rule computer programmes in a future where machines may perform many tasks which we humans carry out today. A robot carrying out a massage? I don’t think so!” Future developments Helen is exploring opportunities to raise further awareness by supporting therapy centres, at home and overseas, who already stock and use their products and wish to develop their retail offering. Posters and other point-of-sale materials can be supplied to help them grow their customer base, as well as build their therapy business, while having the added benefit of buying local. She is also considering supplying a slightly larger roller ball, alongside the popular 10ml bottle, for use on larger areas to relieve soreness on the neck, back and shoulders, or calf and thigh. Company: Helen Mary Perkins / Bowen Supplies by Helen Name: Helen Perkins Email: [email protected]; [email protected] Web Address: www.helenperkins.com ; www.bowensuppliesbyhelen.com Telephone: + 44 (0)1733 555476