LUX August 2017

LUX - August 2017 7 Rest Easy With Sleepyhead ® Founder Lisa Furuland originally conceived the idea for the Sleepyhead® when her son Ilias was born in 2006, and she began exploring an alternative sleeping arrangement for him that was not a blanket, the cot, or baby lounger. After struggling to find a safe and reliable sleeping device, she decided to design her own, and created this innovative concept to safely and comfortably sleep alongside her son. Drawing on her eye for beauty and design, Lisa was able to develop this one of a kind concept and bring it to life. She also used her knowledge of art history at gained Stockholm University and professional photography studies and architectural education at the Royal Institute of Technology in Stockholm. Since inception the firm has flourished, and today, Sleepyhead® is sold around the globe at top retailers like John Lewis. The product is also distributed under the DockATot™ brand name in the USA, Canada and Mexico. With headquarters located in Norrtälje in Sweden, the Sleepyhead® brand continues to grow and expand. The award winning, patented Sleepyhead® has been designed to offer a safe, snug and soothing environment for babies. The product is designed to recreate the comforting feeling the baby first experienced in its mother’s womb. Babies can rest, play and lounge without the restrictions of buckles. Additionally, Sleepyhead® is the ideal setting for tummy time, a vital part of adjusting to children to growth and providing emotional and physical stability and support. It also helps babies develop neck strength and helps teach them how to develop their motor skills. The rounded bumper helps to prop up the baby when placed under their arms. Portability is also a key feature of the product, and its foldable material and lightweight nature make it ideal for travelling with, offering a great alternative to bulky travel cots and malleable, unsupportive airbeds. Alongside the comfort that the product provides, there are also medical benefits to using Sleepyhead® pods. Positional plagiocephaly (aka Flathead Syndrome) is a result of a baby lying on one side of the head more than the other. The mattress on each Sleepyhead® is a soft thermobonded fiber wadding plate with a great bearing capacity to relieve pressure on the head. In addition, the fibers of the surrounding bumpers on each dock gives great support and can function as a positioning prop, enabling parents to alternate the baby’s resting position, from back to either side. The product can also encourage longer sleep times for babies by preventing accidental waking. The startle or “moro” reflex is a natural reflex for babies between birth and 6 months. The startle reflex may only last a few seconds, but during this time some babies can startle themselves awake during sleep. Sleepyhead® can help prevent the infants from waking up when they have the startle reflex due to the unique shape, positioning of the sides and the cushioning effect of the dock. To ensure safety for the child, Sleepyhead® Pods comply with the British standard on air-permeability. The test is designed to replicate a baby placing its mouth on an item and breathing through it, so that parents can rest assured that their child will sleep safe and sound. Hypoallergic, machine washable and completely breathable, the pods are convenient for parents as well as relaxing for children. All filling materials are sourced from world-leading suppliers with breathable, hygienic and non-toxic properties. As part of this dedication to quality and excellence, the Sleepyhead® has been rigorously tested, using the best and most breathable materials to create a perfect microclimate for your baby. Research shows Offering parents peace of mind and restful nights, Sleepyhead® pods are a Swedish innovation designed to provide infants and young children with comfort and support. We explore how this creative product is revolutionising childcare. Rest Easy With Sleepyhead ® Company: Enfant Terrible Design Email: [email protected] Web Address: www.sleepyheadwebshop.com The awardwinning, patented Sleepyhead®has been designed to offer a safe, snug and soothing environment for babies. The product is designed to recreate the comforting feeling the baby first experienced in itsmother’swomb. Babies can rest, play and loungewithout the restrictions of buckles.