Autumn 2019

45 Apr19183 Greenwoods Sales & Lettings Partner Outstanding Customer Service with Extraordinary Expertise Greenwoods Sales & Lettings is a local, independent, fully regulated Estate Agency covering both the Residential and Commercial Property markets, located in Kingston upon Thames. Following their recognition with the ‘Award for Excellence in Outstanding Customer Service’ in the 2019 UK Property Awards, we spoke with Peter Greenwood, Director of Greenwoods Sales & Lettings, to find out more. Our aims are simple; to provide a highly professional, efficient, and personalised service for either Sales or Lettings. - Peter Greenwood, Director In many ways, Greenwoods Sales & Lettings is a hybrid Estate Agency, seeing extraordinary success through an adoption of the two great schools of thought in the industry – a balance between technological adoption and personalised customer service. But that almost undermines what Greenwoods has achieved since their establishment: a talent for presenting an undeniable expertise in a way that is uncomplicated, seamless and accessible. That is their niche, their way of differentiating themselves in an incredibly competitive arena. For Peter, a dedication to customer service will always remain the crux of their success. “We have a wonderful office in North Kingston, but, importantly, we provide a very personalised level of customer-focused service, whilst at the same time being competitively priced and giving excellent value for money.” Being a hybrid estate agency plays an important role in achieving this uncompromising high standard of service, as Peter continues. “We truly believe that there is no comparison with what Greenwoods offer and what an online-only agent provides. Across the agency, we offer much higher levels of customer service, professionalism, and have tremendous knowledge due to our staff all living locally. They are residents in the Kingston/Wimbledon area and therefore fully understand the property market. Most have had or still have children at local stores and are therefore able to provide valuable advice to buyers or renters on the differences between areas, school and importantly, catchment area, transport links, recreation or entertainment options within the area.” Local knowledge cannot be compensated for technology. “Our Staff have a wealth of local knowledge and offer a personalised service, always striving to maximise the value of your home or investment.” Yet, Peter also understands that these online agencies do have their benefits and, as such, Greenwoods makes considerable efforts to ‘bridge the gap’ and offer the technology-driven services that their clients need and want. “About four years ago we recognised that the tools of the trade were changing and now the industry relies on being App or Smart Phone friendly. So we use exactly the same leading software providers and Property Portals as any online agent uses but with a better local person integrating and filtering the information.” Again, there’s that idea of balance, the idea that Greenwoods represent the ‘best of both worlds’ for their clients. Ultimately, this lies at the heart of why Greenwoods Sales & Lettings was spotlighted in the UK Property Awards, and why they continue to see success in their region. Customer service in the real estate industry cannot be overestimated in its importance – a fact that Peter and his team have internalised, playing a crucial role in forging the enviable reputation that they have in the industry. Company: Greenwoods Sales & Lettings Name: Peter Greenwood Website: https://www.greenwoodsresidential.co.uk/ Telephone: 020 8239 0535