Autumn 2020

LUXLIFE MAGAZINE | 19 Autumn 2020 luxurious hotels in the country, as the whole of the Kuwait hotel sector is largely in line with the global challenges that the industry faces. In recent years, Kuwait has witnessed massive increases in investment, with the opening of new hotels in different areas being a key development. However, the accommodation market has not grown, posing a strong challenge when it comes to discerning occupancy rates and the average hotel room profits. However, Jumeirah Messilah Beach Hotel & Spa continues to stand out from its competitors and deliver a luxurious experience by innovating, thinking outside the box, and outgrowing its current success in order to reach new heights. Another crucial aspect to maintaining Jumeirah Messilah Beach Hotel & Spa’s luxurious reputation is the way the hotel keeps it finger on the pulse of industry trends. More and more destinations are working with and catering for millennials, who are expected to represent 75% of consumers in just ten years’ time. Millennials are highly active on social media, and this delivers an outstanding opportunity to have Jumeirah Messilah Beach Hotel & Spa and its luxurious offerings connect with all manner of people online. Whether displaying the beautiful and comfortable rooms, or showcasing the idyllic location that the hotel is in, millennials serve as the perfect target audience for the hotel to get more guests interested and booking in. Luxury takes many forms, but the undisputable growth of investment and opulence in the Middle East is the very zenith of luxury living. These magnificent hotels are the epitome of luxury, but Jumeirah Messilah Beach Hotel & Spa stands alone atop the mound of competitors all clamouring to be the best. For any discerning traveller looking to stay in luxury in Kuwait, this Jumeirah Messilah Beach Hotel & Spa represents the perfect place to stay. Company: Jumeirah Messilah Beach Hotel & Spa Contact: Amal Mohammad Website: https://www.jumeirah.com/en/stay/ kuwait/jumeirah-messilah-beach-hotel-and-spa