Autumn 2020

20 Apr20081 Small Fish, Big Pond For new businesses starting out, it’s never easy to make waves, but that’s precisely what the team at She's The B.O.S.S. Skincare & Cosmetics have managed to do. With the luxury market crying out for a lifestyle brand that truly empowers women, the team have achieved something truly remarkable. Recognized as Most Empowering Lifestyle & Cosmetics Brand 2020 in LUXlife’s Health Beauty and Wellness Awards, we caught up with LaKita Berry see how they’ve made such a splash. “A journey starts with a single step– even if you’re a small fish in a big pond,” says LaKita Berry. While her journey might have humble beginnings, it currently has a part to play in stories all around the world. Her impact on the cosmetics industry has been nothing short of astonishing, ignoring the demands of brand names and celebrity stardom, and instead drawing on sheer determination to succeed. Like all good ideas, hers started with a vision. “What happens when you have a vision,” she explains to us, “one that keeps you up at night, where it’s the last thing on your mind, first thing when you wake up? You eat, sleep, dream about making the lives of women around the world better. Of empowering women and helping them find the true beauty inside. When that vision is so clear, you can’t help but put it out into the world.” While the world of cosmetics might seem incredibly crowded, She's The B.O.S.S. Skincare stands out as a truly unique proposition. Their exceptional beauty products, covering everything a woman could need, are aimed at everyone from housewives to professionals. Clients have been drawn to their products not only by their sincerity and incredible service, but their determination to punch well above their weight. “We aren’t afraid to swim with the whales, the sharks, the larger creatures in this very open and wide space known as the beauty industry,” notes LaKita with a smile. For this team, instead of focusing on a particular niche, the sky itself is the limit. It’s a huge marketplace, one where big brands play a huge role. Sometimes, it can be difficult to make a stand. This is why She's The B.O.S.S. Skincare goes above and beyond to provide something a little different. “We don't just offer our clients a product but an experience,” LaKita explains. “By way of an introduction for the novice with our mini- training sessions or our ‘Pretty Parties’ that's used to give you an hour with friends or family to see what's new in the beauty industry. Our advanced workshops are designed for the more advanced professional looking to expand their craft.” This approach has been incredibly popular, with many coming to see what the fuss is all about. Because She's The B.O.S.S. Skincare is such a small company, it’s possible for them to react more quickly to changing demand. The call for products that better suit more diverse complexions is something they’ve been working on since the company began. “We've heard our clients’ voices prior to the birth of She's The B.O.S.S. Skincare & Cosmetics and because the brand is for a vast variety of skin tones and skin types, this is a major priority for us,” LaKita tells us. “We want to be proactive for our future client base and not just be reactive to their request.” She's The B.O.S.S. Skincare is not the biggest name in the business, but its commitment to providing its clients with the ultimate in luxury products speaks for itself. “There might be giants ahead of us,” LaKita smiles, “but we aren’t trying to beat them at their game. We are doing us – and that means supporting the women who want to feel beauty inside and out – not just some goop on their skin. She's the B.O.S.S. Skincare & Cosmetics is a really a hands-on brand.” At the end of the day, the aim is simple for her and her team. “We love seeing the smile and confidence that radiates from our clients that use our products or see themselves in the mirrors when the artist is done.” For LaKita, these smiles and confidence boosts are their way of making the world a better place. Not bad for a small fish in a big pond. Company: She's The B.O.S.S. Skincare & Cosmetics Contact: LaKita Berry Web Address: www.ShesTheBOSSCosmetics.com