18 | LUXlife Magazine The market of baby skin and bath care products is constantly evolving, driven by an increasing awareness of safety, natural ingredients, and the introduction of innovative products. Yavor notes that the industry has seen a shift in a number of consumer trends, which act as the very foundation that inspires the creation of the company’s products. Using these trends as guidance, Babyology ensures that each product it crafts is truly aligned with the future of baby care. Product safety has become more prevalent in recent years, as parents are increasingly searching for baby products made with natural, organic ingredients. Potential allergens and concerns about the longterm effects of exposure to harsh chemicals, synthetic fragrances, and artificial dyes has pushed this trend to the forefront of product design. In alignment with this, Babyology has observed a growing emphasis on products specifically formulated for babies with sensitive skin. Designed to reduce the risk of irritation and rashes, these products are formulated free from allergens, fragrances, and dyes. Another emerging trend is the shift towards minimalist and multifunctional products across the industry. Parents are now opting for simplified products that serve multiple purposes in order to streamline their baby care routines. Such products have been designed to be gentle enough for a newborn’s skin whilst still offering multiple benefits. Babyology pays close attention to such trends, continually enhancing and adapting its offerings to meet the evolving needs of its clients. Looking ahead, Babyology aims to expand its portfolio in the upcoming year. The company plans to continue its journey of revolutionising the industry, driving positive change, and delivering high quality, 100% edible baby care products. “Get ready,” announces Yavor, “big things are on the way, and we cannot wait to unveil the exciting innovations we have in store!” Contact: Yavor Tsvetkov Company: Babyology Web Address: https://babyology-care.com/ abyology is on a mission to revolutionise the market of baby skin and bath care products. A baby’s skin is an incredibly delicate gateway to their body, with an almost non-existent barrier that absorbs much of what is applied to their skin, unlike that of an adult. Driven by this realisation, Babyology set out to develop natural, non-toxic products that will not allow any harsh chemicals to sneak past that barrier. Wondering why any parent would apply a product to their baby’s skin that does not belong inside their body, Babyology dreamt up the ideal solution: infant skincare made exclusively from edible ingredients. “Our ingredient rule is simple – If it’s safe to ingest, it’s safe for your baby’s skin,” says Yavor. “Crafting these products took years of dedicated research, rigorous testing, and collaboration with top skincare experts. The result? Skincare that’s not only safe but also wonderfully effective and a joy to use. Now, parents can focus on what truly matters – cherishing those precious moments with their little ones!” All ingredients in Babyology’s products are natural and edible, making it the brand of choice for many parents around the world. Between direct extracts sourced from food-grade and herbal origins, and additives approved for safe consumption in food and pharmaceuticals, each ingredient has been carefully chosen for the benefit of your newborn’s skin. Babyology consists of a passionate and innovative team, driven by the desire to revolutionise the cosmetics industry. The company infuses its internal culture with the same passion and values that underpin its operations, creating a productive and collaborative environment in which each member feels motivated to produce their best work. Its parent company, Ficosota, is a leading manufacturer of home and personal care products, dairy food, and snack food. Formed in 1994, Ficosota is a brand holder company that leverages its extensive experience in manufacturing and marketing home and personal care products to support Babyology’s operations. “Backed by the expertise of our parent company, which boasts years of experience crafting top-tier cosmetic products, we’re the dynamic startup within a powerhouse,” says Yavor. “Our mission? To take bold steps that ripple across the industry, leaving a lasting impact. Together, we’re not just aiming for success; we’re striving to create something extraordinary that redefines the future of baby care products.” Most Innovative Baby Skincare Company 2023 – Bulgaria Newborn babies’ skin is incredibly delicate; one fear that all new parents face is that the products they put on their newborn’s skin are full of harsh chemicals. Enter Babyology, a baby skin and bath care brand offering science-backed products made with 100% edible ingredients. As the company receives its title in the Parent and Baby Awards 2023, we speak with Brand Manager Yavor Tsvetkov. B
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