12 | LUXlife Magazine Best Artisan Therapeutic Confectionery Brand – GCC Operating out of Oman and reaching across the world, Purewells LLC’s brand O [wa] continues to craft and provide incredible confections for all. Steeped in experience and passion for the industry, O [wa]’s candy is a delight to the tastebuds and a fine offering for any store to stock. We spoke with Tomoko Kojima as the sophisticated confectionery brand won its prestigious accolade. Introducing O [wa], the brand that delivers its world-first concept of combining the best quality frankincense from Oman, with Himalayan pink rock salt, and traditional Japanese Kyoto candy-making techniques. Its famous Frankincense Candy is a truly innovative and delicious contribution to the confectionary industry which delivers taste that dances on the tongue and an experience one will never forget. “The sweet taste of the spirit of harmony.” This sumptuous candy is currently valued as a memorable souvenir which represents Oman, and is available across Oman International Airports, luxury and high-end hotels, museums, and many more sophisticated locations. The candy is also often selected as a distinguished gift by government institutions, including the Foreign Ministry, Ministry of Heritage & Tourism and Ministry of Health, as well as being showcased and shared at international events and private corporate functions. In addition, with its founder also being a yoga teacher, the brand has also leveraged yoga events and international partnerships to deliver a consistent brand experience rooted in wellness, heritage, and authenticity. Tomoko Kojima shared: “We focus on the quality and carefully selected, high-grade frankincense, positioning our product to offer a sense of exclusivity – something that feels like it can only be experienced by visiting Oman. Rather than pursuing mass franchise sales, we place quality above all else.” As an experiential food, O [wa]’s intricate, trailblazing, and unique product is much more than a sweet, it embodies the spirit of Oman, harmony, culture, wellness, and pure craftsmanship. Tomoko Kojima added: “In recent years, I believe the food and beverage sector has seen growing trends toward health consciousness, storytelling-driven branding, and sustainability. Consumers are increasingly shifting their values from mass-produced, lowcost items to products that are high-quality and meaningful.” The company’s wealth of experience, values, and philosophy of uncompromising quality is pushing it to the forefront of the sector, leading it to great heights and success as it represents such a rich culture and responds to the desire for true luxury in confectionery. Always staying true to its core values quality, respect and trust, as well as continuous growth and learning, O [wa] has strengthened its brand’s storytelling and position “through thoughtful packaging, multi-sensory promotional strategies, and collaborations.” Tomoko Kojima commented: “Our company values a shared commitment to quality and attention to detail. When recruiting new members, we prioritize honesty, a willingness to learn, and good communication skills that enable effective teamwork. Atop this, we seek individuals who understand the cultural, artistic, and spiritual value of our products and have the passion to convey this to our customers.” O [wa] has been refining its products, craftsmanship, and brand presence since its inception in 2015, through meticulous R&D and an unwavering commitment to excellence and, therefore, today it is planning to launch a new frankincense product which is set to make a huge impact on its industry. This award-winning brand is also currently being sold in Japan at the Oman Pavilion Expo in Osaka this year until October 13th. It is an exciting time for O [wa] as its candy extends across many regions – delivering tasteful confectionery to a wide customer base. We can’t wait to see what O [wa] does next as it continues to go above and beyond with its devotion to quality, cultural representation, and one of the most luxurious and unique frankincense candy in the market. Contact: Tomoko Kojima Company: Purewells LLC – O [wa] Luxury Frankincense Candy Website: https://wacandy.com/ Jun25212 Luxury Frankincense Confections Indulgence
RkJQdWJsaXNoZXIy MTUyMDQwMA==