Face Front Inclusive Theatre: Best Inclusive Theatre Company 2025 – UK & SEND Inclusive Excellence Award 2025 Creative and Visual Arts Awards 2025 Club Restricted Promo: Best Music Promotion & Radio Plugging Agency 2025 & Expert Music Marketing Innovation Award 2025 Featuring:
Sofi Parry, Senior Editor Phone: 01283 365204 Website: lux-life.digital Creative and Visual Arts Awards 2025 No information contained on or in this website constitutes investment advice or an offer to invest or to provide management services and is subject to correction, completion and amendment without notice. Neither AI nor any of its associated entities are authorised to give financial advice of any nature nor are they regulated by the Financial Services Authority. Prior to making any investment, AI recommends that any prospective investor should consult with its own investment, accounting, legal and tax advisers to evaluate independently the risks, consequences and suitability of that investment. AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility. LUXlife Magazine is proud to announce the return of the Creative and Visual Arts Awards for a second year in 2025! This prestigious programme is a celebration of excellence across the rich and evolving global arts sector. From painters, performers, and designers to digital artists, studios, and creative service providers, we will shine a spotlight on the talent, passion, and ingenuity that shape today’s creative industries. A Dynamic Global Canvas of Creativity The creative and visual arts industry is one of the most vibrant and diverse sectors of the global economy, encompassing everything from fine arts and illustration to music, photography, performing arts, digital content, and design. In 2025, the global creative economy is valued at over $3 trillion, with visual arts, music, product and fashion design, and audiovisual media all playing pivotal roles. Independent artists, multidisciplinary creators, and cross-genre studios continue to push boundaries, offering new experiences that blend craft, culture, and cuttingedge technology.
4. Club Restricted Promo: Best Music Promotion & Radio Plugging Agency 2025 & Expert Music Marketing Innovation Award 2025 5. Foto Festival Baden: Best Open-Air Photography Event 2025 6. Face Front Inclusive Theatre: Best Inclusive Theatre Company 2025 – UK & SEND Inclusive Excellence Award 2025 7. Gardensong Arts: Best Custom Special Occasion Keepsake Artist 2025 (USA): Heidi Bischmann & LUXlife Memory Preservation Excellence Award 2025 8. Marty Mone Music: Best Country Rock Artist 2025 (UK & Ireland): Marty Mone 9. Reclaiming Presence: Why Live Theatre Is the New Wellness Ritual for Gen Y 10. Why developmental drama matters for children – and for those building programmes around it Contents
4 | LUXlife Magazine Best Music Promotion & Radio Plugging Agency 2025 & Expert Music Marketing Innovation Award 2025 Promoting tracks using organic tactics is essential in this age of streaming, as getting heard by real people is more challenging than ever. The music marketing specialists behind Club Restricted Promo help artists cut through the noise, using the best tools to get their music distributed and heard by as many people as possible. It ensures this through the expansive network it has built, which comprises tastemakers and playlist curators through to DJs. We caught up with music-producer-turned-businessman Hans for more on the agency’s exceptional music promotion services. Specialising in organic Spotify promotion, as well as YouTube, TikTok, DJ, and radio promotion, Club Restricted Promo has worked with a number of agencies, record labels, and independent artists in search of organic promotion for their tracks, not to mention some of the biggest artists in the industry today. David Guetta, will.i.am, Rich the Kid, Billie Eilish, and even Madonna are just some of the artists that the agency has promoted songs for in recent years – highlighting the excellent industry reputation it has fostered. Regardless of the name of the artist or label it is collaborating with, Club Restricted Promo recognises that the goal is the same: to get the music heard by as many ears as possible. As Hans explained: “Every artist wants their work to reach a real audience, and there is no better feeling for us than watching them see their numbers explode. Their success and happiness are exactly what drive us every single day.” This is especially rewarding for the dozens of young, independent artists the agency works with as they are just starting out. For these artists, Club Restricted Promo helps them by leveraging the powerhouse network it has built to see them reach lofty new heights in a matter of works. More than just campaigns, what the agency offers is the engine that moves them from being relatively unknown to real industry contenders for a hit song. If the talent is there, all the agency has to do is provide the power to make the world be quiet and open its ears for a few minutes. “For us, the creativity lies in the bridge we build. It takes a creative mind to see the potential in ‘zero’ and know exactly which levers to pull to turn it into ‘hero’ within weeks.” A massive part of the appeal for this agency is its recognition of the financial struggles when it comes to starting out in this space, with Hans and the team keeping their prices as accessible as possible so that no artist is held back by budget. However, this accessibility in no way comes at a cost to the calibre of the agency’s music promotion, with Club Restricted Promo offering a 360-degree service that covers every need, complete with a specialist team who do all of the heavy lifting regarding music promotion and networking. Thanks to the capabilities of modern technology – of which platforms like Spotify and YouTube are perfect examples – the agency is able to work with artists from all over the world, despite being based in Greece. Yet, as touched on in the beginning, the downside to this tech is that getting noticed is today more difficult than ever, as thousands of songs are uploaded to music platforms each and every day. As of all this become more automated, what is clear is that the artists looking to succeed need the opposite. Club Restricted Promo fulfils this criteria by understanding the specific sounds and stories of every artist it works with, something which again boils down to Hans’ previous experiences as a music producer. On this, he explained: “I’ve been in the studio, I’ve felt that frustration of having a great track but no one to play it, and I know exactly how hard it is to get noticed.” Having channelled this into the ultimate resource he knew there was a need for, this agency remains rooted in the real-world needs of artists – not complex marketing theory. In closing, Hans added: “For me, this isn’t just about business – it’s about giving talented people the fair shot they deserve to be heard.” Whether through radio promotion, Spotify promotion, or any other kind of music promotion or PR campaign, Club Restricted Promo offers exactly what it says – making it a fitting recipient of two titles in our Creative and Visual Arts Awards 2025. More on the full range of music promotion services provided by the agency can be found by visiting its website, linked below. Contact: Hans Company: Club Restricted Promo Web Address: www.clubrestrictedpromo.com/ Club Restricted Promo
Creative and Visual Arts Awards 2025 | 5 From June to October last year, the annual Festival La Gacilly-Baden Photo event was held in Baden near Vienna, Austria. The theme was ‘Australia & The New World’, and 30 exhibitions have been on display reflecting this, spread out over a 7km trail spanning a garden route and an urban route. Along the way, visitors could view 1,500 large photographs taken by the world’s leading photographers. This was the latest iteration of an event that has been running since 2018, and to find out more about it, we caught up with Lois Lammerhuber, master mind and director of the festival. Best Open-Air Photography Event 2025 numbers (336,000 in 2025) and media impact (833 reports published in 2025) – it is important for the festival to ensure that it is built on a foundation of quality, passion, and a deep respect for the artists whose work is on display. Of course, there are challenges. An economic crisis of sorts has befallen the field of cultural events over the past few years, and budget cuts have become a regular thing. Despite being an official partner of the City of Baden and having a network of more than 90 sponsors the reality is that Silvia and Lois and their team are having to do the same, if not more, with less. Whilst this is not ideal, the commitment Lois and the team have to the success of Festival La Gacilly-Baden Photo sees them do whatever it takes to make sure it is bigger and better year on year. 2025 was no exception to this rule, with millions of locals and travellers alike walking or driving past its signs and adverts and even the images themselves in town, making the event a resounding triumph. This was a sentiment echoed across the hundreds of press outlets who attended the event itself. For example, Ben Lorenz of Imaging Media House in Berlin commented: “Some days remind us why we love photography so much – and my visit to the Baden Photo Festival 2025 was just such a day. Hosts Silvia and Lois have created a festival that touches and inspires with their big hearts and curatorial sensitivity.” Similarly, journalist Gianmarco Maravigia, representing Washington Post, CNN, Bloomberg and Newsweek, added: “It was one of the most inspiring photographic experiences I’ve ever had. It will definitely become a regular yearly event for me.” On the back of this acclaim, it is no surprise that the next iteration of Festival La Gacilly-Baden Photo is already planned. It will take place from 12 June to 11 October 2026 under the title So British! This is the kind of passion that cannot be feigned, and it is for this reason that we are proud to recognise the latest event in this series of annual happening as the Best Open-Air Photography Event in our Creative and Visual Arts Awards 2025. Contact: Lois Lammerhuber Company: Foto Festival Baden Web Address: https://festival-lagacilly-baden.photo/en rganised by the non-profit association Foto Festival Baden, Festival La Gacilly-Baden Photo sees the streets, squares, and gardens of this charming spa town in Lower Austria transformed into all-embracing works of arts for about four months of the year. Taking the ever-relevant theme of nature and putting it at the centre of their exhibitions, the photographers create visual narratives that reflect the lived themes of beauty, reflection, anger, and despair at every turn. Taking things a step further, Lois told us: “The festival has two main narratives. The first is based on a yearly changing geography on which documentary and reportage photographers ‘discuss’ the human condition in a respective part of the world.” As mentioned above, in 2025, this was Australia and the New World (the Americas). Lois continued: “The second narrative is dedicated to the state of our planet.” Combined, these themes are conducive to some exceptional photographs being shown. Festival Director Lois Lammerhuber and co-inventor of the festival Silvia Lammerhuber curate relevant photographs from leading talent to display, leveraging their nearly 30 years of experience in photography publishing – during which they have won nearly every notable award in the field – to create a journey that resonates with the hundreds of thousands of people who visit the event each year. For 2025, the festival worked with Australian , European and American photographers alike, as well as local Austrian photographers, to capture the defining themes of identity and the environment. Every year, Festival La Gacilly-Baden Photo looks to outdo itself, working with the best photographers of our generation to open new humanistic windows to better understand our world. Given this is by far the largest photo festival in Europe – not only in terms of scale, but also visitor O
6 | LUXlife Magazine Theatre is more than putting on a performance; it is a powerful tool for self-expression, creativity, and social engagement, empowering performers to build confidence whilst gaining invaluable perspectives that enable them to identify with others. For this reason, it is crucial that pathways to the theatre are opened to individuals of all ages and abilities, making the space truly accessible for all. Face Front Inclusive Theatre is a company championing this ethos, striving to ensure that the theatre is accessible, inclusive, and beneficial to anyone who wishes to perform. We heard more from Artistic Director Ray Downing below, as Face Front is named in the Creative and Visual Arts Awards 2025. ased in Edmonton, Face Front creates inclusive and accessible theatre for schools and the public. Since its establishment in 1998, the company has been on a mission to transform lives across the country through the production of high-quality community and professional theatre. For almost three decades, Face Front has played an instrumental role in improving emotional wellbeing, raising awareness of prejudice and social injustice, and creating a platform that gives its performers a voice. “We use the power of theatre to support thousands of people every year.” To achieve its mission, Face Front operates three core programmes that are designed to open inclusive pathways into the arts for disadvantaged performers. Its training programme offers masterclasses and work placements for emerging artists; diversity awareness and safeguarding training for public and third sector organisations; and bespoke training centred around diversity, unconscious bias, bullying, and diversity equality for companies and private sector entities seeking corporate education. Face Front also runs the Theatre in Schools programme, in which it tours primary and SEND schools with professional disabled and nondisabled artists. Covering topics such as domestic abuse, sustainability, bullying, relationships, entering adulthood, and more, these interactive theatre productions aim to improve pupils’ emotional wellbeing, helping approximately 10,000 young people learn how to lead active, healthy, and positive lives every year. Its final programme, Act the Part, provides opportunities for disabled and non-disabled individuals to participate in theatre. The programme consists of seven inclusive community groups running weekly across North and East London, from a beginner’s group for performers of all ages and abilities to more specialised groups aimed at disabled adults and young people. Each year, Face Front’s groups run more than 280 sessions with more than 180 disabled participants, with participant ages ranging from 12 to 100 years old. “At the core of our work is our belief that it’s about belonging.” Having built a stellar reputation, Face Front understands that the key to staying ahead is listening. “We’re here to provide creative opportunities Best Inclusive Theatre Company 2025 – UK & SEND Inclusive Excellence Award 2025 and support to all those we work with – and this also applies to every colleague and freelancer,” Ray explained. “We actively encourage our people to share ideas, learn new skills, and get involved across a big range of products. We also work hard to celebrate the successes of our organisation and the individuals involved, such as collecting and sharing audience feedback.” This commitment to ongoing improvement includes the adoption of emerging technologies and innovations, such as the recent installation of a green screen at the theatre. While Face Front is historically an in-person theatre company, the integration of this technology allows the team to create films and, in turn, digital versions of a number of its touring productions. In doing so, the company’s Theatre in Schools programme has been able to reach and empower thousands more pupils around the country. Of course, the journey of Face Front has not been without its obstacles. “For those of us running small, grassroots charities like Face Front, the greatest challenge is the funding environment,” Ray shared. “It’s never been tougher; funders big and small tell us they’re receiving more applications than ever before, and many are so overwhelmed that they have stopped taking applications. Our projects and programmes are constantly at risk. We’re responding to these challenges by focusing on being flexible in our approach, building strong partnerships, and shouting about our work.” Despite growing funding uncertainty, the Face Front team are determined to continue leading the charge in inclusive, accessible theatre. The company is currently raising funds to widen its Theatre in Schools programme offering, in addition to embarking on Operation Scope: the search for a new venue better suited to its participants’ needs. Each endeavour is another strong step towards facilitating a better, brighter future for all, underpinning Face Front’s well-deserved status as the UK’s Best Inclusive Theatre Company 2025. Contact: Ray Downing Company: Face Front Inclusive Theatre Web Address: www.facefront.org B
Creative and Visual Arts Awards 2025 | 7 Best Custom Special Occasion Keepsake Artist 2025 (USA): Heidi Bischmann & LUXlife Memory Preservation Excellence Award 2025 In a world oversaturated with mass-production, the most meaningful gifts are those that create lasting memories while telling a story of the connection between the giver and the receiver. This is an ethos embraced wholeheartedly by Gardensong Arts, a visionary creator of unique wool ornaments that capture special moments in time and preserve them forever. We spoke with Owner Heidi Bischmann to learn more, as Gardensong Arts is named in the Creative and Visual Arts Awards 2025. Based in Wisconsin, Gardensong Arts is a specialist creator of one-of-a-kind keepsake ornaments that capture special moments in its customers’ lives. From bespoke wedding dresses and celebratory graduation gowns to school spirit-wear, custom orders, and its renowned “Little Sweaters”, each treasured item has been carefully designed and handcrafted by artist Heidi Bischmann. For years, Heidi has upheld a longstanding tradition of gifting a bell ornament to each musician in her handbell choir at Christmas. Eventually, she found it increasingly difficult to source unique bell ornaments each year and set out to create her own. One of the first ornaments Heidi crafted for her handbell choir was a sweater depicting a snowman ringing handbells. From here, the “Little Sweater” ornament was born. In 2022, Heidi took a leap of faith and established Gardensong Arts, drawing upon her desire to spend more time on what she loves – gardening, music, and the creative arts – to create her flagship collection of “Little Sweaters”. “The ‘Little Sweaters’ became so much fun to make,” she recalled, “and people would ask for custom designs. ‘Can you make a Santa?’ The answer: ‘Let me try’. So many of Gardensong Arts’ designs have come from special requests for baby outfits, something to commemorate a trip, or even a milestone such as graduation.” Gardensong Arts expanded further over time; in the build-up to her son’s wedding, Heidi began to experiment with designing an ornament of a bridal gown and suit. Using photographs of her future daughter-in-law’s gown for reference, the artist tasked herself with encapsulating every detail of the dress into an ornament standing at less than five inches tall. Today, bridal gown ornaments have become a bestselling product at Gardensong Arts, earning the business its much-deserved LUXlife Memory Preservation Excellence Award 2025. “Each dress is a new challenge to get it just right by adding machine embroidery, rhinestones, and pearls,” Heidi told us. “I have made ornaments to give to brides, bridesmaids, mothers of the bride, and more – each piece a work of art and a lasting keepsake.” Gardensong Arts utilises only high quality merino wool felt sourced from the EU and needle-felting wool sourced from local farms and suppliers in the US to make each piece a unique work of art. Every ornament is machine stitched then adorned by hand with embroidery threads, pearls and rhinestones. The ornaments are carefully crafted with an attention to detail that simply cannot be replicated through mass-production. Over the course of her professional career, Heidi has held roles in administration, human resources, and marketing departments, and has gained the creative, organisational, and graphic design skills necessary to propel Gardensong Arts to thrive. Now that she nears retirement, Heidi’s work at Gardensong Arts will ensure that her creativity does not waver, keeping her actively involved through markets and events in the local community and beyond. While the business’s busiest period is the lead up to Christmas, Heidi maintains that it is never too early to order your loved one a custom Gardensong Arts ornament for a birthday, a wedding shower, graduation, or any other special event. The shop will feature new designs throughout 2026, including “Baby’s First Christmas”, “an Angel of Peace”, and, of course, a new handbell design. Regardless of the ornament’s specific celebration or design, for Heidi the best part of all is seeing the joy her work brings and the smiles it puts on the faces of those who receive it, truly cementing her position as the USA’s Best Custom Special Occasion Keepsake Artist 2025. Contact: Heidi Bischmann Company: Gardensong Arts Web Address: www.gardensongarts.com Photography Dominika Fitzgerald | www.dominikaphoto.com
8 | LUXlife Magazine Best Country Rock Artist 2025 (UK & Ireland): Marty Mone Ever since artists like Bob Dylan and the Byrds positioned country rock as the backing track to the second half of the 1960s, it has been a staple of the music scene, gaining popularity all over the world. Bringing his own unique take on the genre to modern audiences is Irish singer-songwriter Marty Mone, a former trucker who turned into a full-time artist and the owner of his own music company. For more on the artist and his original music, we caught up with his manager, Alison Cluskey. Step by step, Marty Mone is truckin’ through the octaves of the musical world, positioning himself as the face of country rock across the UK and Ireland. Originally from County Monaghan in the Irish province of Ulster, Marty exploded onto the music scene in late 2014, with his hit single ‘Hit the Diff’. Recording and producing the track by himself (which would become a common theme across his body of work) the song’s video, which Marty also shot, directed, and edited, has amassed 15 million views on YouTube to date. Following his overnight success, Marty got to work on his debut album, a ten-track record that he again wrote, recorded, and produced himself. The album includes some more of Marty’s most well-known songs, such as ‘Slip the Clutch’ and the slow ballad ‘Better than a Dream’. Two further albums followed suit in 2018 and 2021, respectively – with his second album marking Marty’s evolution as an artist by incorporating folk and pop influences into his well-established country rock sound, much to the enjoyment of fans. Marty’s entire catalogue has been produced in his own music studio (The Plot Cottage Studio), and his songs draw from his own life experiences. This adds a personal touch that is missing in a lot of music today and is something that his fans appreciate. As for this fanbase, Marty attracts listeners young and old to his records, and these fans come out in droves whenever he goes on tour and performs the songs live. To date, Marty has toured Ireland, the UK, Australia, and New Zealand, playing to sizeable crowds. Headlining shows in each of these countries is a significant achievement for Marty, but some personal highlights from his touring career include playing to an audience of 65,000 people at Croke Park in Dublin during the halftime interval of a sporting event, as well as to 9,000 at Belfast’s SSE Arena as part of the lineup for the Farmer’s Bash event. Marty was also the support act for Nathan Carter during two of his shows in Ireland, kicking off both evenings by playing his songs for new people, many of whom became fans afterwards. Aside from his quality, what sets Marty apart as a live performer is that he takes the time to give back to the fans who come out and see him. As Alison explained: “Marty spends a lot of time meeting fans at every gig and event, giving each person equal time. At various tour stops throughout the year Marty can stand for four days in a row, meeting over 4,000 fans a day.” The loyalty this creates is reflected through Marty’s impressive streaming numbers, with fans streaming his songs and videos more than half a million times every week. “We have just received an award from TuneCore (New York) for passing over 100 million streams.” It is on the back of this demand that Marty has even launched a line of merchandise, with a new range having been designed and printed in-house, all within the last eight weeks. True to form, Marty’s merch consists of everything from signed plates depicting the vehicles that feature across his songs through to hoodies, baseball caps, mugs, jerseys, posters, stickers, greetings cards, stationery, and more. Fans can also download chord and lyrics books for two of Marty’s albums, allowing them to play along at home. Ultimately, despite the trials and tribulations of the music industry today, Marty Mone has been able to carve out a name for himself by blending unique and personal subject matter with a mix of musical styles. His musical output is already impressive, and with plans to release more music this year – at least four original songs – and go back on tour, there has never been a better time to seek out Marty’s music for the first time and enjoy some original, organic music from one of Ireland’s brightest singer-songwriters. Marty Mone can be found on Spotify, YouTube, and on social media, as well as at his official website, which is linked down below. Contact: Alison Cluskey Company: Marty Mone Music Web Address: https://www.martymonemusic.com/
Creative and Visual Arts Awards 2025 | 9 As screen time becomes more consuming, many young adults are rediscovering the emotional depth of live performance. Theatre, it seems, is offering a type of reset that digital media simply cannot match. ccording to new insights, a growing number of 25 to 39-year-olds are turning to theatre as part of their emotional self-care. Nearly 80 percent of regular theatre-goers in this age group say it helps them step away from digital distractions and feel more present. More than half report that they feel mentally clearer after a performance compared to watching content on a screen. This shift goes beyond a break from technology. For many, attending theatre has become a regular part of how they take care of themselves. While only 46 percent of the general public see theatre this way, three out of four regular attendees say it plays an active role in their wellbeing. The benefits extend past the performance itself. Two in five audience members say the positive feelings linger for days, and many also describe how certain shows sparked conversations or personal reflection. Younger viewers, in particular, often leave the theatre feeling more inspired or emotionally aware. Reclaiming Presence: Why Live Theatre Is the New Wellness Ritual for Gen Y A recent study from London Theatre Direct brings these patterns into focus. Drawing from thousands of responses, the research reveals how live theatre is becoming a valuable tool for emotional renewal. In a culture where constant connectivity can feel overwhelming, this kind of experience is increasingly meaningful. Perhaps most surprising is how widely theatre is viewed as joyful. One in four UK adults now include it among their top three most enjoyable nights out, ranking it above cinema, sporting events, dancing, and hobbies. This suggests theatre is far from a niche interest. In fact, it offers something many are actively seeking: presence, connection, and meaning. Interestingly, this sentiment is not limited to London. In many areas across the UK, theatre-goers outside the capital were even more likely to describe the experience as emotionally impactful and joyful. The demand for live performance is growing, and with it, a renewed appreciation for the role theatre plays in our emotional lives. A
10 | LUXlife Magazine here’s a growing conversation around children’s confidence, communication and wellbeing, and with it, increasing interest in the activities designed to support those skills. Families are choosing from a wide range of drama and performance-based programmes, many of which can sound very similar on the surface. What’s less often talked about is the thinking behind them. The way a drama programme is put together influences not just a child’s experience, but how clearly its purpose is understood and how easy it is to deliver well over time. Here, Becky Goodfield, COO of Drama Kids, explores the difference between performing arts and developmental drama, and why that difference is becoming increasingly relevant for children, parents and franchisees. Two routes to confidence In many performing arts programmes, confidence grows through achievement. Children work towards a performance, presentation or assessment, and there’s a clear sense of reward in reaching that point. For some children, that structure can be motivating and enjoyable. Developmental drama takes a steadier approach. Rather than building everything around a final outcome, confidence develops through regular participation. Children practise speaking, listening and expressing ideas in a setting that feels supportive rather than high-pressure. Over time, those small moments of participation begin to add up. That shift, from outcome to process, subtly changes how drama feels. It opens the door to children who might not naturally gravitate towards performance, but who still benefit enormously from creative expression. Why this approach feels timely There’s growing recognition of how important communication skills are in children’s development, from early speech and language through to social confidence and emotional wellbeing. Government initiatives are increasingly looking for ways to support these areas earlier and more effectively, reflecting a broader focus on giving young people strong foundations from the start. Why developmental drama matters for children – and for those building programmes around it T Developmental drama fits naturally within this landscape. It creates regular, playful opportunities for children to organise their thoughts, share ideas and connect with others in ways that feel encouraging rather than performance driven. That alignment with wider priorities helps explain why more families and settings are looking for programmes with development at their core. Built to develop, built to last At Drama Kids, development isn’t an added extra. It’s the starting point. Each session follows a clear, age-appropriate structure designed to support communication and self-expression in a way that feels natural and inclusive. This same structured approach is offered to every Drama Kids franchisee. It sits within a progressive curriculum refined over many years, with skills layered and revisited rather than repeated term after term. For children, this creates a reassuring sense of continuity as they grow. For those delivering the programme, it provides clarity and direction, allowing teachers to focus their energy on the children in front of them rather than the logistics behind the scenes. Drama as a tool, not a target Improvisation, storytelling and roleplay sit at the heart of developmental drama. These activities encourage children to explore language, ideas and collaboration in a way that feels natural and engaging.
Creative and Visual Arts Awards 2025 | 11 Performance may still feature, but it isn’t the measure of success. By taking the spotlight off outcomes, sessions remain accessible and adaptable – working just as well in a school hall as they do in a community space. Creating space for every child Every child takes part fully, without auditions or competition. That simple shift creates a very different atmosphere. Children feel able to try things out, make mistakes and grow in confidence without worrying about getting it right. Because inclusion is built into how sessions are structured, a wide range of children can take part comfortably, including those who are shy, anxious or have additional needs. The experience remains consistent, even as groups and settings change. Skills that travel with children Through regular participation, children practise communication, collaboration, empathy and creativity in ways that feel relevant to everyday life. These are skills they can take into school, friendships and new situations as they grow. Because the impact of each session is visible beyond the classroom, parents are more likely to recognise long-term value rather than a shortterm activity. Children, too, develop a sense of familiarity and confidence that encourages them to keep coming back. Over time, developmental drama becomes part of a child’s routine – supporting steady progress rather than a one-off experience. Consistency that supports growth A clear approach works best when it’s shared and supported. Drama Kids provides specialist training for franchisees and their teachers, ensuring everyone is working from the same developmental methodology from the outset. This shared foundation helps children experience a consistent approach wherever they attend classes, while also giving teachers the confidence and guidance they need to deliver sessions well. Within that structure, creativity is encouraged – allowing the programme to grow without losing what makes it effective. A thoughtful alternative in children’s drama Developmental drama invites a different way of thinking about what children’s drama can be. It places value on steady progress rather than pressure, shared participation rather than comparison, and growth that unfolds over time rather than being measured in moments. In a sector where outcomes are often visible but impact can be harder to define, this approach offers something quietly powerful. For franchisees, it provides a model that is creative and engaging, yet grounded, consistent and built to last – supporting children as they grow and supporting those delivering the programme to do so with confidence and care. To find out more about franchise opportunities with Drama Kids, visit www.franchisingdramakids.com
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