2019 Designer Awards
Page 8 www.lux-review.com LUX 2019 Designer Awards Brian Porizek is a Grammy® nominated art director and designer and owner of iDesign, a creative studio specializing in concept, development, design and production for the music industry. Thanks to the experience of Brian and his expert team the firm works directly with recording artists and their labels and managers on creative concepts, image branding and advertising, as well as specialising in dealing with all physical production tasks, working directly with printers and CD/LP manufacturers all around the globe. Having supported some of the world’s greatest musicians and artists including Madonna, Tommy Lee, Jackson Browne and Snoop Dog, iDesign has the expertise and knowledge to drive any brand to success. Brian explores the firm’s work and how it has evolved into the renowned design company it is today. “Here at iDesign, our mission is to provide cutting edge, full turn-key creative services and production solutions for record labels and artist managers. Utilizing experienced design skills and streamlined manufacturing, we handle recording artist projects from conception to fully manufactured packaging and cohesive brand imagery and advertising across all digital and printed platforms. “After all, many of today's record labels no longer have in-house art and production departments so we handle it all. We are a design firm, but we also act as a label's production department. We work directly with the recording artist on image, branding and packaging, but most of all we handle all production tasks and correspondence with printers and CD manufacturers, the label's distributor, DSP’s, magazine art departments, iDesign is s full turn-key creative services and production company dedicated to creating unique products for its valued clients. As part of our overview of a selection of the winners from this year’s Designer Awards we caught up with Brian Porizek to find out more. iDesign Best Entertainment Merchandise Design Specialists 2019 billboard agencies, snipe campaigning, etc. without the need to hand off those responsibilities to another production company. “Key project managers and executives have many other areas to concentrate their efforts, they need to know this is handled swiftly and effectively. I have structured my company to handle all these needs for a record label, streamlining the need of using multiple 3rd party companies. This reduces costs and shortens timelines, and better yet, keeps key executives or managers free from numerous cumbersome and technical tasks. Also, by handling the manufacturing ourselves we have been able to be more hands on and design and deliver some of the most cutting- edge music packaging in the industry. We are known for some amazing custom die cut album packages, as well as our exceptional client service, and this combined ensures success for both ourselves and our clients.” Among the firm’s successful completed projects has been its work with Crosby, Stills, Nash & Young, which Brian is keen to outline in more detail to showcase how his firm’s processes help produce exceptional outcomes. “Personally, I recently had the great pleasure of working with Crosby, Stills, Nash & Young on their limited-edition box set "CSNY 1974." The set consisted of 40 live tracks, all recorded in 1974 (on the band's stadium tour of that year). This included six 180-gram 12” vinyl records, housed in a custom laser-etched birch LP folio case. 40 high-quality audio tracks on a Pure Audio Blu-Ray disc. Digital download of all 40 tracks and Bonus DVD. The huge bonus was a large 200-page leather bound Coffee Table book of never before seen photos from the 1974 tour. All housed in a custom laser-etched birch wood box.
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