LUX Fashion & Lifestyle Awards 2018

www.lux-review.com Page 13 LUX 2018 Fashion and Lifestyle Awards itself in a highly competitive market and is recognised by customers for its stand-out high shine foil packaging. Today, the Brushworks range consists of over 100 products and the brand aims is to increase the range to over 150 products in 2019. Brushworks can be found in major retailers across the UK, including Tesco, Feel Unique and Look Fantastic, as well as across major chains in Europe. Quality is central to this incredible success, and as such the brand takes great pride in their products, a strategy of continuous improvement (Kaizen) has been implemented to keep the brand ahead of its competition. Brushworks also run a number of focus groups and listen to any feedback positive or negative, ensuring continuous development and innovation for the brand. Another core element to the brands success is customer experience, a key factor in today’s competitive beauty and makeup market. To provide clients with the experience they want, Brushworks, in conjunction with Invogue, recently launched a new website, offering clients a fantastic new e-store giving them the chance to browse all of the products in the range. Building upon its already incredible success, Brushworks is currently focused on continuing to increase its distribution across Europe. As part of this focus, the brand is in the process of updating all of its products packing to include multiple languages. Looking ahead, Brushworks will continue to focus on Europe for the next 18 months before taking its products to the US early 2020, offering this dynamic brand the chance to provide its award-winning product range to an even wider array of customers over the years ahead and further enhance its success. Company: Invogue Brand - Brushworks Contact: James Taylor Address: PO Box 4775, Ascot, SL5 5DR, UK Phone: 01344 624189 Website: www.soinvogue.com Since its inception in 2008, Invogue has seen continued growth and development across the retail beauty market. Invogue is the owner of multiple beauty brands and in 2016, launched the Brushworks brand. Working with both high-street retailers and e-commerce stores, the Brushworks brand can be found in various stores and websites across the UK and Europe. Built on the founding values of being innovative, high quality and affordable, the brand has managed to successfully position Brushworks, part of Invogue, offers a range of quality makeup brushes, traditional implements and the latest beauty accessories. We profile the firm to offer a fascinating insight into the products it has to offer, which are the secret behind its incredible success. Brushworks Best Contemporary Beauty Brand 2018 - UK