LUX Fashion & Lifestyle Awards 2018

Page 54 www.lux-review.com LUX 2018 Fashion and Lifestyle Awards get this unique and innovative brand in front of customers who have a true passion for the outdoors and travel. Many of these customers also care deeply about buying products that reflect their values of social and environmental sustainability, and as such Sherpa Adventure Gear is the perfect brand for them. As customers become increasingly socially aware and continue to enjoy travel and adventure holidays, the firm has found an ideal niche from which to conquer this lucrative market. Consumers are beginning to understand that the throwaway culture is incredibly damaging to the planet and the people on it, therefore by offering mid-priced clothing that will last Sherpa Adventure Gear is able to offer sustainability and value, as well as environmental and philanthropic benefits. To ensure that their products are both sustainable and fashionable, the firm keep up- to-date with trends in the outdoor and lifestyle industry and the technical development of fabrics with a focus on those that are sustainable and environmentally friendly. Alongside a focus on fashion, Sherpa Adventure Gear is dedicated to providing exceptional client service, and as such it works hard to ensure efficiency and effectiveness in all its dealings with clients. Suppling to a range of retailers, the firm’s warehouse is on-site, so orders are quickly and easily fulfilled and there is a customer services team on hand to provide support if required. Recently, to support a wider range of clients, the firm created a website, which offers consumers a really smooth shopping experience, with an innovative back- end system change will provide an even better experience for the firm’s retail partners. This latest development offers Sherpa Adventure Gear the chance to reach an even wider audience and offers the firm many further opportunities for the future. Among the firm’s upcoming developments is its latest backpack line, which is produced in partnership with Room to Read. As part of this collaboration, for every bag sold Sherpa Adventure Gear will be purchasing a book for a school in Nepal. It is a great privilege for the firm to make a small difference in the lives of the children of their homeland, and the team at Sherpa Adventure Gear really believe that a small brand can help to change the world through small gestures that empower future generations to fulfil their potential, and this will remain the team’s ongoing focus. Company: Sherpa Adventure Gear Contact: Julie Russell Address: Innov8 Trading, 16 Mill Street, Oakham, Rutland, LE15 6EA, UK Phone: 00 441572 772515 Established in 2003 by Tashi Sherpa, today Sherpa Adventure Gear remains a family business and is run by his two daughters, Tsedo and Pema. Since inception, the firm has remained committed to providing quality products which give back to the community in which they are made. For every item sold by the firm, a donation is made to the Sherpa Adventure Gear Fund, to help provide a brighter future for the children of Nepal through education. For every item sold - regardless of size or price - a donation is made to provide education scholarships and resources to enable children in Nepal to attend school and access bright futures. We are currently providing educational scholarships to enable 10 children to attend primary school, secondary school and then through to college. Tuition costs $485 per year - the Sherpa Adventure Gear Fund then also covers extra curricular activities, food, lodging and other necessities. Products are distributed through outdoor specialist stores across the globe, helping to Sherpa Adventure Gear is a small brand with a big heart, dedicated to providing economic and social stability to the people of Nepal through steady employment, quality working conditions and educational opportunities for future generations. As we showcase a selection of the winners from our 2018 Fashion & Lifestyle Awards, we profile the firm to share an insight into the secrets behind its incredible success. Sherpa Adventure Gear: Philanthropic Fashion Venture of the Year 2018