LUX Fashion & Lifestyle Awards 2018

Page 56 www.lux-review.com LUX 2018 Fashion and Lifestyle Awards Confidence is at the core of the Beyond Proper experience and the company was looking for a solution that would directly address size-related uncertainty while shopping online. "Fit Finder gives us a best-in-class online fitting room that removes sizing uncertainty for our shoppers while helping us drive significant revenue growth through increased conversions and reduced returns. My goal is to get each and every one of our shoppers using Fit Finder in order to give them the confidence to wear it like no one else" - Michael Truong, COO at Beyond Proper. Fit Analytics North American General Manager Omer Dvir commented: “We’re proud to be working with one of America’s most iconic womenswear brands and delighted to have a partner that’s as passionate about solving sizing for shoppers as we are. Beyond Proper’s forward-looking approach is a perfect fit for the power of our platform, and we look forward to helping them drive further growth.” Beyond Proper has recently announced the launch of Fit Finder as part of its mission to empower women with the conviction that confidence is the sexiest thing they can wear. The market-leading size advisor from Fit Analytics is now available for upper- body, lower-body, and footwear sitewide at bostonproper.com. Originally founded in 1992, Beyond Proper by Boston Proper is fashion’s best-kept secret. The brand’s renowned range of effortless essentials is trusted by millions of American women every year to help create their own distinctively chic looks. Leading US womenswear brand chooses the Fit Finder size advisor from Fit Analytics to help users shop with confidence online across its range of everyday essentials and must-have styles. Beyond Proper Helps Fearlessly Feminine Shoppers Solve Sizing