Food & Drink Awards 2017

www.lux.acquisition-intl.com 34 LUX - Food & Drink Awards 2017 Deli of the Year 2017 - Brescia Amarcord is a special deli, mainly thanks to the food it produces, notably an Italian flatbread called Piadas, handmade by the team at Amarcord. The process in which the flatbread is made is what makes the restaurant unique, as a huge amount of research goes into sourcing the best produce to make the Piadas. Each flatbread is selected by an experienced team and is not served unless everyone is happy. After more than twenty years in the business, the handcrafted nature of the food still represents the heart and added value of its production. Based on the movie produced by Federico Fellini, Amarcord was opened in 1996 by Italian pasta makers the Massenza brothers, the company is still family owned, under the watchful eye of Simone Massenza, who in her own right is a professional food taster, international food judge and food journalist. Simon boasts a wealth of experience, having done her own research and the company now produces its own version of the Piada. In this sense, the company represents the movie in its excellence, a masterpiece of its own, and provides a sense of Italian culture throughout the company. Deli of the Year 2017 - Brescia Amarcord Artisan Piadineria is a deli which specialises in the production of Piadas, a traditional Italian unleavened flatbread. We profile the firm and speak to Simone Massenza, who gives us an insight into the offerings that the restaurant produces. Company: AMARCORD snc Contact: Simone Massenza Contact Email: [email protected] Address: Ugoni 16a, 25126 Brescia (BS), Italy Phone: 0039 030 42216 Website: www.amarcordpiadineria.it FO170040 Referring to the handmade flatbread, it is hand kneaded with only selected Italian raw materials. The Piada is tasty and delicious, and throughout the years that the process has been going, has reached the highest possible international standards of Italian excellence. The Amarcord Piada represents the transformation of a traditional local dish within a gourmet product. Within the food and drink industry, the trends are always changing and customer tastes differ from person to person. Although the Piada is based on tradition, at the same time it perfectly responds to the current market trends that are developing constantly. The philosophy within the company is to use only Italian ingredients and raw materials that normally are not found in similar productions, but only in top quality restaurants. Lastly, Amarcord is able to create its produce using its unique procedure with regard to the testing of the flavour balance in its flatbread, causing mouth sensations and other systems that are normally found in top traditional restaurants. “...the trends are always changing and customer tastes differ from person to person. Although the Piada is based on tradition, at the same time it perfectly responds to the current market trends that are developing constantly.” THETASTETO BE HAND-CRAFTED