LUX Food & Drink Awards 2016

http://lux.acquisition-intl.com/ 14 LUX - Food & Drink Awards 2016 Best for Nutritionally Balanced and Healthy Snack Products - Australia & Best Health Food: Protein Puds with Chia Slim Secrets provide a selection of power balls, bars, puddings, shakes and cookies which have the right balance of fats, carbs and proteins while tasting great. Clients range from busy executives through to sports enthusiasts, and as such Sharon and her team put a great deal of effort into ensuring that every snack they offer is nutritionally balanced, as Sharon is eager to emphasise. “When developing products, we work closely with nutritionists to ensure that our products have the right balance of fats, carbs, proteins and calories. In addition, all our snacks have an added health element to them, for example, some contain chia, stevia, or green tea extract and many are wheat or gluten free. Our products are all good sources of protein and fibre to help you feel fuller for longer, and they are lower in sugar than many other snacks. Plus, all our products are made in Australia from non GMO ingredients. But most importantly Slim Secrets snacks taste delicious so our customers feel like they are having a treat and are less inclined to opt for junk food when hunger strikes.” Best for Nutritionally Balanced and Healthy Snack Products - Australia & Best Health Food: Protein Puds with Chia Slim Secrets is an innovative Australian owned organization providing nutritional snacking solutions to consumers around the world. We invited CEO and Founder Sharon Thurin to tell us more about the firm and the creative products it offers. Company: Slim Secrets Pty Ltd Name: Sharon Thurin Email: info@ slimsecrets.com.au Website: www.slimsecrets.com.au Address: P.O Box 392 Toorak, Vic 3142, Australia Phone: +61 3 9822 3121 FD160001 Ultimately the snack food market is constantly growing, and the health, wellbeing and sports nutrition categories continue to grow rapidly at a time where consumers are becoming more informed about their health and are increasingly seeking out new ways to get healthier and fitter. It feels like they are shifting towards mainstream categories that are shopped regularly rather than the niche market it was over 10 years ago. Protein is the new buzz word for snacking, and celebrities and internet influencers have helped shape consumers’ attitudes towards healthier lifestyles, offering a great chance for firms such as Slim Secrets to grow. Sharon is optimistic about the continued prevalence of this upward trend for her sector and looks forward to taking advantage of the opportunities this will offer her business. “Moving forward it is evident that the health and wellbeing trend is booming around the world, and as such in order to capitalise on this we plan to continue to increase our global brand presence both online and offline. Other exciting developments for Slim Secrets include the potential launch of a new range of products under a new brand targeting a slightly older demographic. We have invested a lot of time over the past 18 months into researching nutrition to support healthy aging so it will be an exciting time for us when we get the products up and running.” In major news for Australian endorsements, Slim Secrets unveils signing female Australian Open tennis champion and current world number #1, Angelique Kerber as its Official Ambassador for 2017.