LUX Food & Drink Awards 2016

http://lux.acquisition-intl.com/ 18 LUX - Food & Drink Awards 2016 Best Global Event Bar Company & Leading Experts in Specialist Beverages 2016 From offices in the UK, the US, Australia and New Zealand, Sweet&Chilli offer a unique range of tailored services from bartenders and training, brand experiences and events all the way through to bar / venue consultation and design. Cam explains the agency’s guiding philosophy and how this drives every aspect of the company’s work. “At Sweet&Chilli our philosophy is simple- a drink is not just a drink; it is an experience. This philosophy guides the Sweet&Chilli team to strive for quality and to exceed the expectations of any client and guest attending our events / venues. “This is achieved through training and education, rigor and precision around our recipes, understanding flavours, the selection of the finest ingredients, world class bartenders, and of course, the presentation and service of drinks.” Best Global Event Bar Company & Leading Experts in Specialist Beverages 2016 Sweet&Chilli is a full-service drinks agency founded on a love of fine drinking. Director Cam Northway talks us through the passion which drives the agency and how this is harnessed to produce the very best drinks and experiences possible. Company: Sweet&Chilli Experience Drinks Name: Cameron Northway Email: Cameron@ sweetandchilli.com Website: www.sweetandchilli.com FO160008 Overall Sweet&Chilli, which has worked with some of the world’s leading drinks and lifestyle brands including Diageo, Red Bull, MTV and Dior, views making drinks as a craft. The agency’s team in Sydney recently managed an event for Lagavulin Scotch whisky, during which they used virtual-reality headsets to transport guests to the brand home and Distillery in Scotland. While the headsets were on the team created multi-sensory experiences involving sound, smell, taste and touch around iconic settings of the Distillery. This evoked an incredible combination of the tangible and visual technology that triggered all the senses. It is unique experiences such as this that drive growth for Sweet&Chilli. Moving forward, Cameron emphasises that continued innovation is key to the team’s continued success. “Currently our focus is on moving into new cities and expanding our service offerings in order to provide the drinks and services which meet our clients’ needs. We are not one to miss an opportunity, and as such we are constantly looking at trends and the services we offer to see how and where we can evolve and grow.”