Food & Drink Awards 2020

www.lux-review.com Page 27 LUX 2020 Food & Drink Awards In 2014, avid gum chewer Marie Pallas founded Honest Gum, after discovering that conventional chewing gum was made of a plastic gum base often laced with a cocktail of artificial ingredients. Honest Gum was created to provide an alternative, natural gum, something which had been previously lacking on the Australian market. Made from traditional chicle, a sustainably harvested natural sap from the Mexican sapodilla tree, Honest Gum has no petrochemical bases, artificial colours, flavourings, preservatives or other nasties. The gum is sweetened with xylitol derived from birch trees, and the sugar- free treat is not only delicious, it decreases the production of oral bacteria, helping to prevent the build-up of plaque and reducing cavities. One of Honest Gum’s most popular flavour varieties is Ginger Lemon, using 15% ginger root which is well-acknowledged as a natural Do you really know what’s in your chewing gum? Many gum producers have been known to be vague about the ingredients of their products, using ‘gum base’ to cover a multitude of sins, including plastic. The detrimental implications for both health and the environment are not yet fully known, yet as consumers become more environmentally conscious, a need for a more responsible, eco-friendly chewing gum has emerged. Having recognised this demand, Honest Gum is making the changes to chewing gum now, before it is too late. Made from sustainably sourced, natural ingredients, Honest Gum is making its mark as the delicious, premier choice for gum lovers everywhere. Sep20291 Honest Gum Best Sugar-Free Chewing Gum Manufacturer - Antipodes remedy for nausea caused by morning sickness, motion sickness, food poisoning and migraines. Ginger is also effective against bloating and tummy upsets and has long been used as a traditional and alternative medicine for a whole host of ailments. Honest Gum’s own ginger flavoured gum has been recognised as equally effective, as Amelia Lamont, the influencer behind @themidwifemumma, recommended the chewing gum after finding it helped her with her nausea during her third pregnancy. Honest Gum’s benefits are not just related to health. A major source of plastic pollution that no one is talking about, the gum base of most conventional chewing gum brands is often plastic-based, and consequently means once the gum has been chewed up and spat out, it can still persist in the environment for thousands of years. The natural ingredients in Honest Gum are therefore 100% biodegradable and sourced in a traditional and sustainable way. The gum is made using natural chicle, a sap that is extracted from the Mexican sapodilla tree gently every six or seven years, so as not to destroy or compromise the tree’s survival. Each tree can produce gum continuously for up to three hundred years, whilst also crucially contributing to sustaining biodiversity and providing clean oxygen. Through these sustainable practices, Honest Gum also supports the Chiclero (a gatherer of chicle) and their families, preserving the forest in which he and his family have lived for generations. By purchasing Honest Gum, customers are also able to take pride in their support of the livelihoods of the Chiclero. In what has undoubtedly been a busy year of reducing chewing gum pollution and educating people about what they are actually chewing on, Honest Gum has also made the move to set up their online store while they were in lockdown. Whilst also supplying their many retailers who have been inundated with customers, Honest Gum has truly been operating at full speed and loving it. As the world looks to make more eco-conscious decisions, Honest Gum is constantly developing their offering to facilitate the increasing demand and has many exciting projects in the works that we cannot wait to see come to fruition. Company: Honest Gum Web Address: www.honestgum.com.au