Food & Drink Awards 2020

www.lux-review.com Page 53 LUX 2020 Food & Drink Awards Firsti is a mobile application software that facilitates mobile ordering for the hospitality industry. Created by a forward-thinking group of entrepreneurs, Firsti is proving a vital asset in keeping the hospitality sector thriving, even in the midst of a global pandemic. We did some investigating to find out how. I-QAPP T/A Firsti Best Food & Drink Mobile Ordering Solution: Firsti® Sep201018 Thanks to Covid-19, 2020 has been a year of rapid evolutions for the hospitality and dining industries. Growing concerns about safety, compounded by a staggering reduction in customers visiting restaurants, bars and other eateries, means that owners of these establishments have been forced to adapt quickly in order to survive. Enter Firsti, the web-based application that allows customers to order food and beverages from hotels, restaurants, stadia and indeed all other hospitality venues, through a safe and user-friendly mobile app. The Firsti platform eliminates the need for customers to queue or move around a venue. Users have instant access to the menu by scanning a QR code, no need to download an app or create an account, , and simply order their food to be delivered to the table, seat or hotel room. A cashless system, users pay by credit or debit card, Apple Pay or Google Pay. All payments are received instantly allowing orders to be prepared with confidence. Finally, receipts are automatically emailed to the customer, ending the need for paper receipts, further reducing waste and contact. Staff and customers alike have reassurance that social distancing measures are adhered to, making the dining experience stress-free, even in the midst of a global pandemic. That’s not all. Firsti’s bespoke and versatile solution streamlines business costs, increases customer confidence to boost sales and improve upselling of premium products, and integrates with existing EPOS and Payment Portals further increasing profits for business users. Indeed, whilst the Covid-19 pandemic has devastated many areas of the hospitality sector, demand for Firsti has accelerated. Before the pandemic, Firsti’s service was considered a ‘nice-to-have’ luxury for hospitality businesses. The pandemic has transformed the platform into an essential, highly valuable asset. Beneficial to customers who have continued to enjoy dining in their favourite places, for many businesses it has been a vital tool allowing them to continue trading safely. A young, British company, Firsti was created when a group of experienced business owners from different backgrounds came together to combine their diverse yet complementary skills and entrepreneurial mindsets, creating a software solution perfectly suited to their clients. When recruiting new talent to the team, they seek out others who are similarly motivated by a keenly customer- centric approach. Together, the team behind Firsti specialises in creating excellent customer service journeys, in turn helping hospitality sector clients provide an exemplary service and gain a competitive edge. Driven by determination, ambition, professionalism, knowledge and versatility, Firsti is destined for a big, bright future. Having garnered significant global interest for their nifty and innovative platform, Firsti is already planning international expansion. We will be keeping an eye on this young but ambitious firm as it revolutionises the worldwide hospitality industry to be more efficient, safer and the best it can be. Contact: Damian Chapman Company: I-QAPP T/A Firsti Web Address: wearefirsti.com