Page 54 www.lux-review.com LUX 2020 Food & Drink Awards A small but dynamic firm operating in Milan and Collio, one of the most unique wine regions of north-east Italy, House of Vino is a consulting firm specialising in communication and business development for the food and beverage industry, that uses research and data as a tool for knowledge and creativity as a trigger for innovation. Passionate about their industry, with its amalgamation of aromas, flavours and ideas that culminate to create a unique and truly beautiful sector, House of Vino develops forward-thinking strategies and communication projects for national and international companies within the industry. Built upon a foundation of digital innovation, the firm builds creative strategies designed to offer effective, global solutions to clients. From there, the House of Vino team develops content and experiences that enhance the value of a client’s product, leveraging their unique position as a hybrid organisation that combines the passion for the product and the technical ability to tell the story behind it. For the most part, this means using the product itself, as wine and food are the best languages to communicate their own selling points. House of Vino relies on the aromas and flavours of the industry to inspire ideas and create a unique, unforgettable marketing experience for their clients and their customers. House of Vino is led by Founder and CEO, Luca Genova, who boasts vast experience within lifestyle companies such as Gucci, Vogue, Expo 2015, as well as a passion for food and beverage. The firm itself is a creative- House of Vino is a specialist consultancy that uses communication and business development strategies to boost companies within the food and beverage industry. Led by Luca Genova, the CEO and Founder of House of Vino, and Partner, Mirco Mastrorosa with years of passion and experience in the food and lifestyle sectors behind him, House of Vino is revolutionising the future of food marketing, mixing creativity and technology to create a digital future, best served with a glass of wine. Sep201007 House of Vino Best Wine & Spirits Marketing Agency - Italy driven and digital native team that has integrated a technically skilled production team with two creative producers committed to thinking up and developing fresh new content every day. Inspired by the future, the team uses technology to tailor its marketing according to valuable, and often ignored insights that ensure House of Vino clients have the best, most relevant marketing resources. Having formed a partnership with NextAtlas, a bright start-up situated in Turin, House of Vino has been able to use advanced artificial intelligence to spot the next cultural movements before any competitor, which can then drive market- leading campaigns. House of Vino’s innovative use of technology is enhanced by their highly active collaborations with national and international bodies and organisations, such as Cipriani, Schiopetto, Volpe Pasini, and the Fantinel Group, the latter having worked with House of Vino in order to secure a lucrative and exciting partnership with actress and singer-songwriter, Mary J Blige. These are exciting additions to the House of Vino network, that are facilitating the firm’s evolution as they look to expand and take on America. However, the impacts of the ongoing Covid-19 pandemic on the food and beverage industry cannot be ignored, as it will put a hold on exports for many years and see an increase in the America-centric reference market. The issues of generating liquidity are being compounded by the increase in product stops brought about by problems within distribution channels. However, resilient and determined in the face of adversity even like the current crisis, House of Vino believes in the power of communication to ensure sustainable stability to endure even the harshest of realities. As a result, the firm has successfully manoeuvred a transformation of their business model, which carries out projects in barter, giving wineries the opportunity to give House of Vino their products, in total or partial compensation depending on the project, helping both the consultancy firm and their clients in tricky times such as these. Perhaps the most exciting revelation for House of Vino is the launch of their editorial project, ‘Turlo Magazine’, that took place at the end of November. The project is focused on creating video content produced with cinematic quality and will support House of Vino in the development of content that uses the food and beverage market as a pivot, but also encompasses the lifestyle and culture around it. With digital innovation and creativity at the fore, House of Vino is exploring new avenues for the marketing of the food and beverage industry’s most exciting offerings. We are excited to see their evolution, in particular as they expand into their New York offices in the near future. Contact: Luca Genova Email:
[email protected] Company: House of Vino Website: www.houseofvino.com Magazine: http://www.tuorlomagazine.it/