Food & Drink Awards 2020

www.lux-review.com Page 7 LUX 2020 Food & Drink Awards with their approach. On the flip side, we do whatever we want, fast and different. Rather than followers, we see ourselves as true trendsetters.” Currently, the confectionery manufacturing industry is quite stable but as Timo explains further there is always room for improvement, particularly for small businesses like Kouvolan Lakritsi Oy. “In the candy section, we haven’t seen any developments over the last ten years and during that time we have managed to triple our turnover. However, our biggest problem at the moment is we need more factory space, which we are starting to work on.” Finally, Timo comments on his past experience of the industry and shares one or two plans the firm have in place for the near future. “While importing and branding many new products to the Finnish market, some products have come way too early, but still I have been right on most cases. Now, after 12 years of owning Kouvolan Lakritsi, I can use all my experience with hundreds of different grocery products. As a bold and enthusiastic person, I am currently doing lot of co-work with other companies to develop new products with a liquorice taste. With the branding of a product you need to continuously breath, smell and talk about it 24 hours a day, seven days a week, 365 days per year. “The world liquorice market has been too stable, and as there is nothing happening, we are going to make liquorice earth brake in the near future, so keep your eyes peeled.” Company: Kouvolan Lakritsi Oy Contact: Timo Nisula Web Address: www.kouvolanlakritsi.fi