Food & Drink Awards 2020

www.lux-review.com Page 71 LUX 2020 Food & Drink Awards Sue Nelson is obsessed by great food. It fascinates her. From and delivery, to taste profiles and tech innovation, she needs to know everything about food. Her life revolves around the subject, shown by her authorship of Foodtech UK and founding of TLA FoodTech. The eventual branching out into the medium of audio has allowed her to do something a little bit different. Sue’s considerable experience with radio is not to be sniffed at. She has appeared on nearly every national radio programme in the UK, from the Today programme to Radio 4’s The Food Programme, interviewed by the likes of John Humphrys, Nicky Campbell, Kirsty Young and Sir Trevor McDonald. Her knowledge of the food industry is incredibly broad, but these platforms never quite provided a place where she could dig into a topic with gusto. The aim of the FoodTalk Radio Show was to do exactly that. The world of food is constantly changing and keeping up with the latest developments is not always easy, but since 2016, that’s exactly what Sue and her team have done. This is a place where the finest and best in the industry can showcase their newest technologies and biggest innovations, as well as providing a spotlight for some of the more artisan producers. The FoodTalk Radio Show has quickly garnered a reputation for excellence, drawing in some of the most exciting names on the food scene, from Ollie Lloyd, founder of Great British Chefs through to Adam Byatt from Celebrity MasterChef. Each brings their unique perspective on the food industry to the fore, offering listeners an exciting story that must be heard to be believed. The power of the podcast cannot be understated in today’s world. Bringing together passionate experts on a topic they love, the FoodTalk Radio Show is a highlight of the genre. We take a look at this superb business venture to explore how under the determined leadership of Sue Nelson, it has become such an incredible success. Sep20716 The FoodTalk Radio Show Food Radio Broadcasters of the Year - UK These stories lie at the heart of every podcast, with Sue exploring how these key figures became so successful. To keep the podcast moving forward, she also discusses how these figures move to develop less industrialised food products as well as meet the increasing demand for healthier alternatives. Authenticity has become an important factor for many, requiring high quality ingredients that need a degree of discernment to discover. The desire to create more wholesome and healthy food at home, quickly and with the minimum amount of fuss and equipment is another regular topic of discussion on the podcast, allowing those with an interest in creating truly delectable meals to do so themselves. This is an admirable skill, and a boon to those listening. It truly reflects the desire of Sue and her team to showcase the UK’s food heroes giving them the ‘airtime’ that they deserve. The podcast has gained an astonishingly large audience, with 77,000 podcast downloads per year as of December 2019. Over 65,000 listeners join in every week via syndicated radio stations across the UK, in California, Michigan and Malta to listen to what Sue and her guests have to say and share. Social media has been a vital tool for the team, allowing guests to be featured and explored by listeners before and after the show itself. It builds an exciting level of hype that draws people in. If you want to listen to people talk about food, listen to the experts. That’s the approach that the FoodTalk Radio show have taken. It’s an approach that has led to incredible success for Sue and the team. Contact: Sue Nelson Web Address: www.foodtalk.co.uk Email: [email protected]