www.lux-review.com Page 41 LUX 2021 Food & Drink Awards A company using rigorous scientific methods in order to create naturally imbued products that aid a client’s wellbeing and enhance their workout routine, ATP Science provides health foods that are leading the market from the front. Allowing its products to speak for themselves, it bucks the trend of its competitors using highly synthetic products and plugging most of their capital back into marketing, instead trusting that the hard work and research it puts into its products will build up its reputation with its clients over time simply by being the best. ATP Science Best Sports Nutrition Brand 2021 - Australia Sep21223 ATP Science is a company dedicated to the delivery of exemplary, workout focused products. Fundamentally, it sells these through its online e-commerce platform, specialising in the field of sport’s nutrition. Essentially, it seeks to support its clients in reaching their health and wellness goals with its vast variety of different supplements and performance boosters. This has made it a darling of its industry over time as its market segment turn to it for their essential health products, protein-based products, vegan products, and performance aids, all of which have been closely researched and vetted before they were allowed to leave the lab. Above all else, ATP Science is a team of scientifically minded people who have come together to become the backbone of Australia’s sporting and active community, creating products that meet the needs of both the everyday person trying to lose weight or stay active, and the needs of athletes at the tops of their games. All in all, it prioritises the ‘science over slick marketing’ in everything it does. Essentially, this means that it is uninterested in upselling its products to its clients, and will always focus on the actual practical benefits that each of its products will have for their workout routine or lifestyle. It wishes to make itself a partner to their lifestyle choices in this manner, and its team boast over 13 health science degree holders including 2 Masters of Health Science and a PhD, showing its clients how every claim that it makes will be intrinsically based in facts, science, and the latest updates in the health field. Furthermore, believing in a naturopathic method of ‘nature knows best’, it bucks the trend of over-synthesising its products. Instead, it wishes to keep everything as natural as possible, keeping ‘real food’ at its core in order to provide supplements to its clients’ diet that will bolster health and wellness in the way that mother nature intended. This dedication to ensuring its products will be as naturally imbued as possible and as effective as possible has come together to form its down-to-earth approach to product marketing, ensuring that each of its products work as stated and funnelling significantly more stock into its R&D and education than its promotional material. It trusts that its products will speak for themselves. And indeed they have; over the years it has been in operation, it has proven that it refuses to use artificial colours, flavourings, and preservatives. Each product is exemplary thanks to its own merit, and doesn’t need a slew of additional synthetic ingredients in order to make it palatable. This has secured its position as one of Australia’s favourite health food brands, and its 3 founders wish to extend their thanks to each and every customer who has made it their dietary supplier of choice over the years, promising them that it will only work to be bigger and better as it moves towards the future. Company: ATP Science Contact: Elsa Ferligoj Website: atpscience.com
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