www.lux-review.com Page 7 LUX 2021 Food & Drink Awards bit of its liquorice is also freshly delivered to ensure the consumer receives only the very best every time. Additionally, many of the company’s rivals don’t take risks with their marketing and they are slow with their approach. On the flip side, Kouvolan Lakritsi does whatever it wants – fast and different. Rather than followers, it sees itself as a true trendsetter. And it has a real family atmosphere among its staff, with 35 people running the business. When it comes to new people joining the team, all it asks is that they know how to smile – the rest it can teach them. Recognised this year at number 76 in Taloustutkimus’ (economic research company) list of most respected brands in Finland, its easy to see that Kouvolan Lakritsi is a hit among liquorice fans. Alongside this, its custom has grown this year by 26%, spurring it on to keep growing and spreading the joy of liquorice. It has had a lot of foreign export discussions and is in the process of increasing its sales and marketing. The company is also now looking at how it can implement health trends in its products, while also developing oat liquorice gin cream liquor together with the company, Finnish Arctic Blue Gin. Company: Kouvolan Lakritsi Oy Contact: Timo Nisula Email: [email protected] Website: www.kouvolanlakritsi.fi
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