Food & Lifestyle Photographer of the Year 2023 (UK): Georgia Glynn Smith Georgia Glynn Smith is a highly respected, award-winning, London-based photographer, celebrated for her exceptional work in the realms of food, drink, interiors, and lifestyle. Boasting more than three decades of direct industry experience, Georgia has more than established herself as a leading photographer, working with the biggest names in the industry, inclusive of Waitrose, Sainsbury’s, Tesco, and Marks & Spencer. Moreover, Georgia has established partnerships with some of the country’s leading food personalities through her photography for more than 90 books. We catch up with Georgia to find out more about her stellar portfolio of work and what sets her apart from other photographers. With a keen eye for detail and an unbridled passion in capturing the essence of all her subjects, Georgia Glynn Smith is a photographer with a keen ability to understand the needs of clients, creating images that not only showcase their products or services, but weave a story that conveys impact and emotion. Having qualified as a designer, Georgia is fully aware of the combined power of lateral and literal thinking, crafting a solid brief and adapting it into a visual story-telling masterclass. To stand-out in a crowded marketplace, Georgia takes great care across every stage of the process, meticulously arranging styling, lighting, pre- and post-production to guarantee a final result that elevates her clientele and brings their vision to life through images that will catapult their brand. Photography plays a major part in advertising across the food and drink industry, being the first port of call for prospective customers. As Georgia explains, “people tend to eat and drink with their eyes first, and therefore, having high-quality and visually appealing images can make all the difference in attracting customers.” Despite her acclaimed work, the Covid-19 pandemic took its toll on the industry, and Georgia was forced to pivot on a number of levels to remain in a successful position. As a Ltd company, the self-titled company received no help from the government, and trying times led to the opening of the N5 Studios in London. Through this bespoke, purpose built space, a unique opportunity has been created for photographers, directors, celebrities, and brands to craft their own content. Through her skills and an unrivalled passion for exceptional customer service, Georgia has established a key network of fellow industry professionals, as well as a loyal client base that seek out her services time and again. Driven by a commitment to remain focused, helpful, and kind, Georgia shines in every interaction with clients and every project she undertakes, highlighting a desire to exceed expectations, remain dedicated to her craft, and stay positive, even in the face of difficulty. Forever at the forefront of the industry, Georgia has adapted to the major developments that have reached the ever-evolving industry, chief among which is the rise of social media platforms such as Instagram, which have led to greater demand than ever for visually stunning images. An additional growing demand for food and drink products that are ethical and sustainable is also being made apparent, and clients are often seeking a natural and unedited feel on photos to match this style. This transition to an honest style of photography bodes well for Georgia, who has always specialised in providing looks that are “fresh” and “real”. When it comes to recruiting new team members, Georgia proactively seeks individuals who possess a passion for three key elements: food, photography, creativity, and positivity. It is also important for people who work with Georgia to have a strong work ethic, be reliable, and have inherited the same keen eye for detail which Georgia proudly uses in her creations. Subsequently, an environment is fostered where team members feel valued and respected, collaborating with some of the best that the industry has to offer. Looking ahead to the future, Georgia is planning to continue to expand the business, moving into the world of wine photography, as well as starting a women’s wine club. She wants to empower women with their wine education and not feel undermined. She wants to share the stories behind the wines and give less emphasis on the wine notes. Regardless of what avenues Georgia explores next, her wealth of experience, client-centric approach, and dedication to her work will continue to set her apart from others. A host of outstanding testimonials from names such as Mary Berry, Gordon Ramsay, and Nigel Slater underpin this fact, and solidify Georgia Glynn Smith as more than deserving of this award. Contact: Georgia Glynn Smith Company: Georgia Glynn Smith Web Address: https://www.glynnsmith.co.uk/ or www.n5studios.co.uk
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