52 | LUXlife Magazine e all know that aging is inevitable and that our bodies are bound to change as the years go by. However, Provytl believes that people of all ages should be able to live their lives to the full. Whilst it is common knowledge that staying healthy and active is important as we grow older, the link between muscle strength and active living is often overlooked. This is where protein comes in. With age, the body begins to lose muscle mass, and its ability to repair and rebuild muscle decreases. Multiple clinical studies have demonstrated that, to retain more muscle strength and stay healthy and active for longer, older people need to consume more protein on a daily basis. Recently, it has been recommended that older adults should consume between 1.2g and 1.5g of protein per kilogram of their bodyweight, which is twice the amount recommended for younger adults. However, it has come to light that over 90% of older adults fail to consume this amount. Designed by a team of professionals who are fully qualified in clinical nutrition and sports science, Provytl 50+ was created in response to these findings. Whilst the majority of an individual’s daily protein intake should come from protein rich food, some may find it difficult to reach the recommended amount. Packaged in easy-to-mix sachets, each 18g serving of Provytl 50+ contains 15g of pure whey protein, helping older adults to keep their protein levels topped up throughout the day. It also contains 1g of Creatine, which studies show supports muscle strength, bone health, and cognitive performance. Provytl 50+ can be used as a snack, added into food to boost the protein content of a meal, or before bedtime to keep rates of muscle Best Over-50s Supplements Brand 2023 - UK Based in the UK, Provytl Ltd. is the creator of Provytl 50+, the only evidence-based daily protein supplement that has been specially formulated for people over the age of 50. Each sachet of the product contains a unique blend of protein and creatine, designed to support muscle mass, strength, and function whilst keeping the bones healthy and strong. protein synthesis up during the night. Simply mix it into smoothies, yoghurts, or porridges, add it to your baking recipes, or shake it with 200ml of water or milk to enjoy it as part of a flavoured drink. Although the supplement market is very overcrowded, Provytl’s target audience is a niche age group. Over 50s have been largely overlooked by other protein supplement brands, who tend to focus on the gym-going, weight-lifting individual. Provytl serves older adults who need an easy way to top up their protein intake without measuring scoops from large tubs or mixing flavoured protein shakes. Its product is unflavoured and easily mixed into all kinds of foods, enabling them to build protein into their usual daily diet with no fuss. Since its launch in February 2023, Provytl has achieved significant success, building itself a loyal customer base. However, the company admits that launching an entirely new brand and product has come with challenges, one of which being the lack of awareness about the need for older adults to increase their protein intake. To address this issue, Provytl aims to educate people on the topic through its online presence, press, and marketing, hoping to help them understand why protein intake is so important in aging. Today, on Provytl’s website, users can access a wealth of information about protein, including links to the many clinical studies it used throughout the product development process. The company also offers a user-friendly protein calculator, designed to help people work out how much protein they should be consuming every day based on their bodyweight. Provytl encourages anyone who is unsure about whether they are consuming enough protein to use this tool as an important first step in educating themselves on the topic. As a result of its continued excellence, Provytl has been named Best Over-50s Supplements Brand in the Food and Drink Awards 2023. Whilst it is still at the beginning of its journey, the company is proud of the product it has created and the buzz it has began generating in the press. Currently, Provytl is working to build its product offerings on Amazon. It also has many more exciting ideas and plans in the pipeline for the long-term future, so stay tuned! Contact Details Contact: Zoe Cottrell Company: Provytl Ltd. Web Address: www.provytl.com W
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