62 | LUXlife Magazine Best Bespoke Natural Honey Brand 2023 - South Africa Established in 1987, Fleures Honey is South Africa’s largest privately held honey company, aiming to create a sustainable value chain by working with beekeepers, local communities, and customers across the retail, food service, medical, and cosmetic industries. Here, we dive into the company’s excellent products and the work of its outstanding team. Available to buy individually or in bulk, Fleures Honey offers several popular products, including original honey, hot honey sauce, extra hot honey sauce, and natural pure beeswax. Committed to delivering world-class standards of quality and food safety, the company is BBBEE level 2 and Kosher and Halal certified. Customers can trust that when they place an order with Fleures Honey, they are purchasing 100% pure honey, made using the safest and most reliable processes. Operating in the competitive food and drink industry, Fleures Honey believes that it sets itself apart through its integrity, value, and service excellence. The company is wholly committed to delivering products and services that meet the highest of standards time and time again, enabling it to create trusting relationships with customers. As well as this, being a family-owned business, it is able to offer a personal service. In this, it aims to fulfil customers’ specific needs by providing unique, innovative solutions that larger corporations simply cannot compete with. Fleures Honey would not be able to deliver such unmatched quality in its products and services without the help of its outstanding team, which includes experienced beekeepers, passionate sales professionals, and enthusiastic administrative staff. Their varied expertise, encompassing everything from traditional beekeeping practices to modern sales and marketing techniques, enables the company to benefit from both age-old wisdom and contemporary business knowledge. In hiring, Fleures Honey seeks individuals who are passionate about the environment, effective team players, open to continuous learning, and equipped with the utmost diligence and attention to detail. Internally, they operate based on a culture defined by respect for nature and commitment to producing the highest quality honey. They function as a close-knit family that values transparency, collaboration, and continuous improvement. In order to cultivate this positive environment, Fleures Honey invests in the regular training of its team to ensure that they are equipped with the very best and most up to date knowledge of the best practices in the industry. It also encourages open communication, welcoming their ideas, concerns, and feedback. Furthermore, the company instils a sense of community and purpose into its team by involving itself in initiatives that benefit both nature and people. Lastly, Fleures Honey understands the importance of recognising its teams’ achievements, so it rewards their excellence to foster motivation and belonging. Like other businesses in the South African honey industry, Fleures Honey is currently facing a number of challenges. For example, there has been a rise in bee diseases and pests, notably the American Foulbrood (AFB) disease, which is an uncurable bacterial illness that devastates bee colonies. In response to this challenge, the company’s beekeepers have adopted stringent biosecurity measures to prevent the spread of diseases. Another challenge that Fleures Honey faces is the increase in the production and distribution of fake honey. With fake honey often being cheaper than real honey, it has been challenging for genuine honey producers in South Africa to compete. To tackle this challenge, genuine producers like Fleures Honey are putting more emphasis on quality assurance, branding, and certification, aiming to encourage consumers to buy real honey. By successfully facing challenges like these and more, Fleures Honey demonstrates its flexibility, agility, and commitment to continuing to serve its customers’ needs despite changing circumstances. As it continues to blossom in the South African honey industry, the company looks forward to exploring new avenues through which it can offer the best products. Having successfully secured the distribution rights for the JACK HANNA product range, Fleures Honey is excited to provide its customers with a wider range of honey products, delectable granola bars, and other JUNGLE JACK HANNA treats. Alongside this partnership, the company hopes to expand its reach further in 2024. For its accomplishments in the honey industry, Fleures Honey has been awarded Best Bespoke Natural Honey Brand, South Africa, in the Food and Drink Awards 2023. With exciting plans ahead, the company looks towards a bright future, and we wish it the best of luck in all its endeavours. Contact Details Contact: Willem Oosthuizen Company: Fleures Honey Web Address: fleures.co.za
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