18 | LUXlife Magazine Most Innovative Sugar-Free Sweets Company 2024 - Romania Right from day one, Sweeteria has served as an innovator and a trailblazer, delivering something entirely new to the market in the form of its original Romanian sweets, which are made with natural sweeteners. The first confectioner of its kind in the country, Sweeteria’s product range has developed significantly over the past eight years, meaning that there is something sweet and delicious available for diabetics and health-conscious people alike in this ever-growing niche of sugar-free products. laboratory, with staff in this department comprising food chemistry technologists and engineers who are passionate about culinary innovation and dedicated to pushing the needle when it comes to the taste of sugar-free items. But this operation is much more than just the products themselves, and Sweeteria also has quality design and IT teams at its disposal, with all of these departments being overseen by Founder Elena Pavel. Elena reflects the view of her whole team when she expresses: “What motivates us primarily is creativity, the passion for invention.” It is a love for their craft which keeps this team on the quest for the perfect taste, with this ongoing mission being something that is made worth it when customers reach out to the brand and share their outstanding feedback of its products. Be it the parent of a child with nutritional needs or the grandchild of a grandparent with diabetes, such messages keep this brand smiling and moving in the right direction. “We learn a lot from our customers,” Elena tells us, “with whom we are in constant dialogue – which is natural when you are a trailblazer!” On the back of the insights collected as a result, the company is welcoming in the new year by doubling down on its creative efforts, coming up with new individual products and even entire new ranges. Thus, despite the economic difficulties in its country, Sweeteria remains confident about its future, and is set to invest heavily in the likes of both its sports range and its other sugar-free products. “We are currently also focusing on having sustainable, recyclable packaging, and we are re-analysing all the parameters of our packaging process.” Corroborating its excellence is the fact that Sweeteria competes and participates in a number of events, including the Bucharest Chocolate Festival and the Black Sea Festival. Beyond this, the brand also recently teamed up with master chocolatier Vlad Niculescu to compete in the World Chocolate Masters tournament in Southeast Europe. Doing so has further improved the brand’s standing, and its track record of success has led to Sweeteria exploring new avenues, including porridge and cereal bars. Offering everything from fibre-rich breakfasts through to delicious snacks, various spreads, elegant desserts, fresh cakes, delectable chocolate, and other such sugar-free sweets, Sweeteria has positioned itself as capable of offering classic Romanian dishes with a twist. The countless loyal customers it has amassed over the past eight years stand as a testament to the quality of its products, making this company famed for its natural sweeteners deserving of the title of the Most Innovative Sugar-Free Sweets Company 2024 - Romania. Contact: Elena Pavel Company: Sweeteria Web Address: https://sweeteria.com.ro/ Oct24458 Delivering unique, exclusive sugar-free sweets made in Romania to its customers, Sweeteria refuses to compromise on the quality of its products, all whilst steadily expanding its operation to reach new markets. From a protein-heavy sports range through to its vegan-friendly line, innovation has quickly become synonymous with this leading brand, resulting in it introducing its own sugar-free interpretations of established sweet delights in 2023, including the first artisanal pralines with natural sweeteners to be made in Romania. “We propose to interpret all the classic sweet recipes liked by Romanians, so that consumers are able to find them in lowcalorie versions, equally delicious and created with natural sweeteners.” Across the world, the sugar-free trend is certainly on the rise, but Romania is underrepresented by the products lining the shelves of the country’s stores, with only around 10% of all sweets being made with reduced sugar recipes. Compared to London, for example, where some stores see as many as half of all sweets created with sweeteners instead of sugar, this figure is quite low, and something that Sweeteria is seeking to change. The company plugs this gap with creativity and sustainability, as seen through its team. Sweeteria’s dual commitment to these above focus areas is embodied across its confectionery
RkJQdWJsaXNoZXIy NTY1MjM3