Jun22596 6 | LUXlife Magazine Ganoderma lucidum, or reishi mushroom, has been highly revered for centuries throughout many communities and cultures. Founder and organic PREMIUM REISHI-coffee-pioneer Gerold Helmut Jernej of VITA in Austria has been inspired by traditional Chinese medicine in particular, which promotes the power of nature and the outstanding properties of natural ingredients such as reishi mushrooms. Gerold shares, “For over 25 years I have been involved with Asian philosophy of life, with Tibetan Buddhism (Karma Kagyu) and TCM (Traditional Chinese Medicine). TCM in particular offers so many possibilities to help humanity and I trust in the thousands of years of knowledge about harmony and well-being.” Translated as “mushroom of immortality” or “mushroom of spiritual potency”, this specific fungus has been represented throughout Taoist art since the 1400s and appeared in the Chinese Pharmacopeia during the Ming Dynasty. Supporting the immune system, housing antioxidant properties, stimulating better cellular health, reducing chronic inflammation, and so much more, reishi mushroom is an incredibly rich and versatile ingredient to live a healthier life. In 2018, Gerold became a wholesaler of an innovative Austrian mushroom production company, completely convinced of the top quality and effectiveness of medicinal mushrooms. These valuable organic mushroom products are produced in Austria under the best conditions and have the highest standard in the industry. The product range includes food supplements of the best organic quality, which are produced in pure culture and are available in the form of powder capsules, alcohol-free dual liquid extracts and a range of organic skin creams with medicinal mushrooms. Particularly noteworthy is the uniqueness of the liquid extracts, which are available to the consumer without alcohol, but with the full spectrum of a dual extraction. The liquid extracts are alcohol-free and are therefore unique on the market. They can easily be taken by children or adults, especially if they are unable to swallow or take capsules. Even animals can benefit from the effect of the medicinal mushrooms and also achieve a sense of well-being. Oct24188 Best Organic Mushroom-Coffee Brand 2024 -DACH & Best Organic Medicinal Mushroom Extract Wholesaler 2024 - DACH “Helping People to Enjoy Food Responsibly” VITA – Bio Lebensmittelhandel e.U (VITA) is a seasoned, leading supplier of innovative, healthy, and organic products. With a goal to motivate and help people to lead a healthy and sustainable lifestyle, VITA’s Founder and organic mushroom coffee pioneer Gerold Helmut Jernej has dedicated the past ten years to the development of life-altering products. Here we profile the business as it reaches its decade milestone and is bestowed with two prestigious titles in our Food and Drink Awards 2024. The dual liquid extracts are also easy to take and are ideal for young and old. At the moment there are 10 different variants including Lion’s Mane, Maitake, Almond mushroom, Caterpillar mushroom, Reishi, Shiitake, Turkey Tail mushroom, Chaga, Tinder fungus, Coprinus comatus. VITA concentrates on sustainability, fairness, and quality through its offerings of organic medicinal mushroom-powder, made in Austria for its PREMIUM Mushroom-Coffee, to improve people’s health in Europe. Harnessing the power of reishi with its PREMIUM REISHI coffee, VITA produces its VITA1001 – Bio Vitalkaffee (Organic Vitality Coffee) with sustainability and good health in mind. VITA1001 is a healthier alternative to the regular, everyday coffee that many consume as it offers many health benefits while tasting delicious to coffee enthusiasts. “VITA1001 – Bio Vitalkaffee is particularly suitable for the target group of people with coffee intolerances such as heartburn, reflux, gastritis, chronic gastritis, and more, especially important for alkaline and intermittent fasting, before and after sport, ideal for vegetarians and vegans and especially for the health-conscious, coffee allergy sufferers, fatigue sufferers, and those interested in losing weight.” Gerold says, “Many consumers can no longer tolerate conventional coffee due to its high acid content (industrial roasting) and are not exactly happy with caffeine-free or substitute coffee products. With VITA1001 – Bio Vitalkaffee, these customers have found the right product for them and are very happy about it.” As VITA1001 – Bio Vitalkaffee is suitable for Photo credit: Edith Laurent
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