Food & Drink 2024 | 7 anyone who enjoys coffee, being alkaline and low-acid, this innovative coffee product has been making a huge impact on the health of many across Austria and beyond. As it is easy on the stomach, health benefits can be delivered without discomfort and negative side effects. Continually supporting the growth of its industry, VITA provides a healthy, sustainable, and tasty option for coffee lovers. Gerold enthuses, “VITA1001 – Bio Vitalkaffee opens a new chapter in Austrian coffee culture. This special coffee product combines 100% finest organic highland Arabica from West Honduras with two organic vitality mushrooms – reishi and almond mushroom from Austria – and is not only flavourful, but also good for the body. Gently flavour-roasted in a certified organic coffee roastery, a 4th generation family business in Upper Austria.” “This unique combination represents an innovation in the coffee market and offers added value for health-conscious consumers, and has done so for 10 years” Available in two varieties, 250g ground and a 100% compostable wood fibre espresso capsule which is compatible with Nespresso machines, VITA1001 – Bio Vitalkaffee is entirely accessible with regards to the way individuals like to prepare their delicious drink of choice. Packaged in a plant-colour print ÖKO box, this PREMIUM mushroom coffee product is designed to be attractive to the eye while inviting us to delve deeper into the tasty coffee inside. responsibility speaks volumes about VITA as a whole, especially as it has been supporting social coffee farming since its inception in 2014. Having recently celebrated his tenth year in business with VITA, Gerold took the time to reflect on the achievements of the company’s time in operation via VITA’s website. His celebratory anniversary news post details the highlights of the past decade. From the launch of the company’s PREMIUM REISHI coffee to the unveiling of the VITA1001 – Bio Vitalkaffee’s espresso capsule variant in September 2022, Gerold comments on VITA’s devotion social responsibility, sustainability, vitality benefits, and more. He personally thanks all of his supporters and customers over the years and makes a toast to the next decade to come. Just recently, in September this year, VITA was nominated in Austria for the Organic Product of the Year 2025 award for its latest product, the VITA1001DC-EK-10 - VITA1001 – Bio Vitalkaffee (decaffeinated using the SwissWater® process) in a 100% compostable wood fibre espresso capsule. Winning Best Medicinal Mushroom & Healthy Coffee Trading Company 2023 – DACH in our Food and Drink Awards 2023 VITA has now won esteemed titles from us at LUXlife for two consecutive years. However, this year, the pioneering company has been awarded two titles – Best Organic Mushroom-Coffee Brand 2024 – DACH & Best Organic Medicinal Mushroom Extract Wholesaler 2024 – DACH. We’re proud to recognise and award VITA – Bio Lebensmittelhandel e.U with its titles in this year’s Food and Drink Awards as it has shown incredible resilience, commitment and dedication to supporting health, the environment, and coffee farmers. We look forward to seeing what it does next – especially as a new generation of innovative medicinal mushroom products are being produced using a new and groundbreaking manufacturing process. Contact: Gerold Helmut Jernej Company: VITA – Bio Lebensmittelhandel e.U Web Address: https://www.bio-vita.at/de/ Additionally, this aroma protection, eco-friendly packaging was carefully crafted to support the planet. The packaging itself helps us to minimise our environmental footprint while simultaneously aiding VITA to minimise its own environmental footprint, and even ensures the quality and freshness of each pack of coffee. Atop this, no trees were felled specifically for the production of the wood fibre espresso capsules, but the wood used comes from the overcut of the luxury office furniture industry. With a deep connection to sustainability, VITA ensures that it stays true to its social commitment. Gerold shares, “By purchasing a pack of VITA1001 – Bio Vitalkaffee, our customers support a social coffee farming project in western Honduras.” This dedication to sustainability and social Photo credit: VITA - Bio Lebensmittelhandel e.U. Photo credit: Edith Laurent
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