Food and Drink Awards 2025 | 17 On the side of breweries and promoters, they can create a brewing ID page/card as part of the platform and the web app and share their events or products. Beer lovers, breweries, promoters, and elected councillors (as beBeer Ambassadors for their commune) can all come together here to promote local heritage. This is while beBeer is also on the look-out for communes to meet the criteria for the “brewing commune” label with one, two, or three hops. “Here, there is no ISO or other type of label,” says Pascal. "It's about compiling everything related to the brewing world in your commune/ city so that the beBeer jury can assess the intensity/ presence of brewing in a particular commune. There are 10 objective criteria that lead the jury to make its decision and award the number of hops to the communes. Sometimes, you can't even imagine the brewing treasures hidden in your own city." beBeer has contacted several communes and it hopes to soon, in the beginning 2026, announce the first ones to be awarded the label across several European countries. From there, local and regional elected councillors will be able to act as the link between beBeer, their commune, and their local brewing industry. Underscoring everything at beBeer are values of independence and passion, where it seeks to remain independent so that love of beer can remain the sole driver of the platform; and diversity and mutual respect, which is necessary between all members of the community in order to build and maintain an open, happy/hoppy, and flourishing community. Pascal Goergen concludes, “The beBeer team invites you all – brewers, promoters, enthusiasts, and local elected councillors – to discover the world of beBeer... and above all, to enjoy exploring our breweries, check out the events calendar and news, and gradually get to know the first ambassadors and brewing communes in all European regions.” Register for free on the beBeer platform. Contact: Pascal Goergen Email: [email protected] Company: beBeer Website: www.bebeer.org Web app : www.bebeer.app Our 2025 winner is the Belgian Start-Up beBeer. As you may have guessed, “beBeer” means be beer (we are beer), but there is also another reference... namely ‘Bibere’ that means ‘to drink’ in Latin. beBeer is thus the fitting name for the beBeer world that allows beer lovers to access thousands of places to find their favourite beverage, including breweries, events, calendar and local initiatives. The innovative “beBeer in your pocket” mobile-first web app welcomes beer enthusiasts and promoters alike to access a genuine independent European brewing network that promotes local and regional beer heritage. Best Emerging Food & Drink Tech Start-Up 2025 - Europe beBeer’s mission is simple: to connect brewers and promoters, local and regional beer lovers, and local/regional elected councillors in order to: make it easy for beer lovers and visitors to discover what the world of beer has to offer; to raise the profile of the local brewing industry and promote its activities; and for mayors and elected councillors, to provide an opportunity for local economic development and attracting tourists. “The project has been maturing and in preparation for several years,” says Founder, Pascal Goergen. “I had to combine my various professional experiences to be able to bring together digital, local, and the brewing world. And above all, to propose something innovative and positive for the local sector and for the brewing tradition in Europe. The same was needed for beer lovers: a practical and concrete tool. That’s what the beBeer app offers. Easy, free, and in your pocket!” The user-friendly platform is available in French, English, Dutch, and German, while giving anyone who is interested in beer tourism access to a beer calendar and interactive map featuring more than 5,000 breweries and promoters for easy navigation. While there are breweries on the platform, there are also microbreweries, and promoters doesn’t just include pubs but also brewing tours, brotherhoods, museums, tasting competitions, festivals, and even restaurants offering beerbased dishes. “The added value lies in the creation of a genuine European beer tourism network that promotes local and regional beer heritage”. bebeer.app
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