18 | LUXlife Magazine “VODKA 57 was born from a desire to revive and modernise an historical distillation method, and from the very beginning, our vision was to honour tradition while adapting it to a sustainable, contemporary craft process,” explains Giulio Dorrucci. “This was not something that could be rushed. It took more than five years of meticulous research, experimentation, and refinement to transform an old recipe into a modern expression of excellence. The result is a vodka that reflects both persistence and precision.” The finest winter wheat is masterfully blended with the purest Swiss glacier water to create a spirit that is truly superior. Every stage of production takes place within a historic distillery in Switzerland’s UNESCO Biosphere Reserve, ensuring precision, authenticity, and respect for heritage. The vodka is refined through five careful distillations and seven sub-zero filtrations, which results in a remarkable smoothness and balance. The final VODKA 57 product is 100% natural, certified vegan and gluten-free, and doesn’t include any additive or enhancer. “Today, VODKA 57 stands as the most awarded, single-grain, handcrafted Swiss vodka,” says Giulio. “Our target is firmly the premium and ultrapremium segment, and our growth has been steady and deliberate, guided by the principle that true luxury is never about speed or mass production, but about uncompromising quality and timeless character.” Not only is VODKA 57 an extraordinary product, but also key is knowing the consumer and what they want, as Giulio goes on to tell us, “Consumers today, especially in the premium and ultra-premium segments, are more curious and discerning. They want to know what makes a spirit truly different, how it is made, and what values stand behind it. Our biggest challenge, and at the same time our greatest opportunity, lies in education and storytelling. We are not offering just another vodka on the shelf; every detail of VODKA 57 is intentional, from the choice of raw materials to the traditional handcrafting in small batches. While the multinationals sell recognition, we focus on intimacy. The key is building a loyal audience that identifies with the refinement, provenance, and artistry behind our brand. That is a slower, but ultimately more lasting process.” “We created VODKA 57 for the conscious drinker seeking a crafted pure spirit that captures the memory, not just another drink.” Sustainability is also very important to the brand, with the distillery’s location in the UNESCO Biosphere Reserve in the heart of the Swiss Alps operating under strict ecological standards. It isn’t just about having a scenic backdrop, but it legally requires the conservation of biodiversity and to maintain sustainable practices. This therefore dictates every decision, from sourcing its alpine glacier water to waste management Best Craft Vodka Brand 2025 In an industry dominated by multinational players who have huge marketing budgets and global reach, VODKA 57 stands out for its handcrafted Swiss vodka –for the conscious drinker seeking a pure spirit that captures the memory, not just another drink. VODKA 57 honours tradition while adapting to a sustainable and contemporary craft process. As the festive season nears, we are particularly keen to learn more about this multi-award-winning Swiss vodka from Founder and Director, Giulio Dorrucci. and local environmental stewardship. VODKA 57’s process is designed to meet specific ethical and environmental standards, which it views as non-negotiable as a modern handcraft producer. Notably, VODKA 57’s flagship Pure Glacier Vodka line will always be part of its core offering. To complement it, plans are in place to release a selection of limited editions and master distiller collections, while staying true to the integrity of the original recipe and process. Giulio states, “As market studies confirm, today’s premiumisation is about authenticity and bespoke creation. Our dedication to handcrafted quality will be the captivating factor for our target consumer.” Indeed, the VODKA 57 brand is thriving; within its first year, it has been the recipient of a series of prestigious awards, spanning multiple gold and platinum medals, and the titles of Europe Vodka of the Year, Swiss Vodka of the Year, Best Premium Vodka Brand, and the most recent Best Craft Vodka Brand by LUXlife. “Today, we are proud to be recognised as the world’s most awarded Swiss vodka,” says Giulio, and, looking toward the bright future ahead, he adds, “The global spirits industry is a complex landscape, but for a brand built on a solid foundation, it’s full of opportunities.” Company: VODKA 57 Pte. Ltd. Contact: Giulio Dorrucci Website: www.vodka57.com
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