28 | LUXlife Magazine Best Ethical Halal Drink Brand 2025 Tawfik Mathlouthi founded Mecca Cola in 2002 as the world’s first ever halal cola brand, an ethical and cultural alternative to mainstream soft drinks. To this day, the brand is constantly innovating, whether developing healthier formulations, exploring eco-friendly packaging options, or expanding into new markets – all while remaining true to its founding ethos of ethical consumption, with its power to drive positive change. We speak to Tawfik to learn more about the company’s incredible mission. “The global beverage sector is undergoing significant transformation, shaped by sustainability demands, evolving consumer tastes, and growing interest in ethical and halalcertified products,” Tawfik begins. “Consumers are increasingly seeking beverages that not only taste good but also reflect their personal values and social consciousness. The challenges lie in balancing ethical sourcing, sustainability, and affordability while competing with industry giants. “At Mecca Cola, we view these challenges as opportunities. We’ve adapted by reinforcing our commitment to responsible production, expanding into emerging markets such as Asia and Africa, and strengthening partnerships with like-minded distributors.” Indeed, Mecca Cola believes strongly in social impact, with this underscored by a company culture that is collaborative and missionoriented. Its people are equally passionate about ethical business practices, cultural inclusivity, and creativity, while thinking beyond profit and being highly driven by purpose. They understand that they are contributing to something larger than a beverage; they are a part of a brand that gives back to communities in need. This internal culture is nurtured through regular engagement, community involvement, and by aligning its goals with humanitarian outcomes – and this shared sense of purpose is what strengthens the business’ identity and which motivates the team to make a global difference through every can produced. With such a strong brand heritage and community-driven philosophy behind it, Mecca Cola continues to resonate with consumers who seek authenticity. Today, ethics and transparency matter more than ever, thus Mecca Cola’s longstanding credibility gives it a leading edge within the industry. This is while many other beverage companies are focusing all their time and energy on competing on branding or price. Mecca Cola stands out with its values and impact, being the pioneer of the concept, “Making Value with Values”, where every purchase contributes to humanitarian causes. “Mecca Cola is more than a brand – it is a symbol of ethical entrepreneurship and solidarity. For over two decades, we have stood by our commitment to donate part of our profits to humanitarian causes, supporting communities in Palestine, the Rohingya crisis, and other global relief efforts.” “Our approach to innovation keeps us ahead – from diversifying our product range to embracing sustainability across our operations,” says Tawfik. “We constantly explore ecofriendly packaging, healthier formulations, and new markets while remaining rooted in our mission of ethical consumption. We have also enhanced our digital presence to connect directly with younger, socially aware audiences – turning our story and mission into a movement that transcends borders.” Mecca Cola’s story is nothing short of extraordinary, and now, we are keen to find out what’s next for the brand. Tawfik reveals, “The future for Mecca Cola is filled with exciting growth and renewed impact. In 2025, and beyond, we are expanding our footprint in Europe, Asia, and Africa, with new regional production facilities to better serve local markets while reducing our carbon footprint. We are also developing new product lines that cater to evolving consumer preferences – including healthier, low-sugar alternatives and new flavours inspired by diverse cultures. At the same time, we are enhancing our environmental sustainability initiatives, focusing on recyclable materials, and green logistics.” He concludes, “Our long-term vision is to reinforce Mecca Cola’s identity as a global ethical beverage leader – one that continues to prove that business can be both profitable and purposeful.” Contact: Tawfik Mathlouthi Company: Mecca Cola Website: www.meccacolagroup.com
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