6 | LUXlife Magazine Best European Fine Food Retailer 2025 - Singapore Owned and run by Anna Jaeger, Anna’s Gourmet is a specialist gourmet grocer, bringing the freshest and finest food and drinks from Europe to its customers in Singapore. Its customers are both expats, who love being able to get hold of food from their home country, and Singaporeans who are happy to explore new foods and flavours. This high-quality range of products includes baked goods, sweets, fruit and vegetables, nuts, dairy and cheese, meat, fish, drinks, and more, available both instore and with same-day delivery, six days a week. Anna is always listening to its customers and on the look-out for new products to add to its offering, while always ensuring top quality and freshness. Why? Because Anna understands how “many people are curious to explore new food and drinks, tired from the same things they find on the shelves of their supermarkets”. With more than 15 years spent working around the world within the oil and gas and telecommunication industries for organisations such as Alcatel and Rockwell Automation, Anna decided to make the move to Singapore in 2020 and start her own business, which in February 2024 she rebranded to Anna’s Gourmet. By August 2025, Anna’s Gourmet relocated to bigger and brighter premises in Chip Bee Gardens, Holland Village, with Anna saying, “I fell in love with the Chip Bee neighbourhood. A lot is happening here right now. It is really vibrant. Not just us, a number of new restaurants, shops, and studios are opening their doors. Our new store is super easy to reach, being just a two-minute walk away from the MRT and a parking lot – very convenient.” Today, Anna’s Gourmet stocks a wide range of products, and it sits in a beautiful, spacious, new location – while also placing great emphasis on sustainability in a number of ways. This includes using paper packaging, as well as glass jars, which aren’t only friendlier to the environment, but customers can reuse them, too. Overall, the store’s customers highly rate its product offering and customer service, with them leaving five-star review after five-star review. One person says, “This is a very nice and tidy shop with products from Eastern Europe, which you don’t see anywhere else. I would highly recommend to try their caviar and cured fish (extremely fresh) and Georgian wine. Shop owner, Anna is always ready to assist with my shopping experience and is very friendly with extensive knowledge of the products she is selling.” Another person comments, “Who would have thought that I would see our favourite sweets in a Singaporean shop? It’s incredible. I already love Singapore! I will definitely visit Anna’s Gourmet again!” Someone else shares, “Finally, the store has moved closer to me. It’s great that all the unusual products loved by Europeans are now nearby! Unusual products for Singapore include cottage cheese and other dairy products from the Baltic countries, dried fish, Siberian pelmeni, pickled vegetables, Georgian mineral water, unleavened rye bread, sausages and other meat delicacies, red salmon caviar, wine and liqueurs from Europe, and plenty of sweets. The new location is more spacious and brighter thanks to huge windows.” The future is looking very bright for Anna’s Gourmet indeed, as it continues to expand its product range in time for Christmas and New Year – and also with more new products to some. Most certainly worthy of being named Best European Fine Food Retailer 2025 – Singapore, we’re excited to see the brand continue to flourish! Contact: Anna Jaeger Company: Anna’s Gourmet Website: www.annasgourmet.sg
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