Global Excellence Awards 2018

Page 24 www.lux-review.com LUX 2018 Global Excellence Awards Drawing on a vast wealth of expertise and experience, Urwerk was Founded over 21 years ago by Felix Baumgartner, now Master Watchmaker, and Martin Frei, who is now Chief Designer. The pair first met in 1995 to discuss developing a watch, and were united by their common passion for measuring and portraying time. A long discussion in which the pair shared philosophies and dreams culminated in a decision to create their own vision of time. As a result, they founded URWERK in 1997 and presented their first timepiece with the AHCI at Baselworld that same year. Since then the firm has flourished thanks to its highly talented team. Their skills range from concept, design, sketches, 2D drawings, 3D modelling, technical plans, manufacturing and micro-engineering through to machining, assembling, watchmaking, finishing and decoration, prototyping, testing and adaptation, sales, marketing and communication. What unites them is the common goal of horological excellence, which they constantly strive towards as they seek to create unique watches that are more than just functional; they are iconic. Based in both Geneva and Zurich, throughout Switzerland and beyond URWERK has become a byword for creative efficiency and efficient creativity, thanks to the blend of rigorous Swiss German watchmaking culture and Swiss French traditional watchmaking culture. For this reason, the firm is the recipient of one of our prestigious LUX Global Excellence Awards for 2018, and we are proud to profile the firm and showcase the unique timepieces it creates. URWERK Sa Best Luxury Swiss Watch Company 2018 & Men’s Watch of the Year 2018: UR-105 There are several features that set URWERK watches apart from any other product of the luxury watch sector. The most obvious is of course URWERK’s trademark satellite wandering-hours indication. The UR-105, the firm’s award-winning timepiece, revisits this iconic satellite indication, which has been an emblematic and instantly recognizable signature element of the brand for 18 years. It is a wandering hour indication based on a carousel which carries the four satellites, each bearing three numerals for the hours. The hours successively sweep past the minutes scale for an analogue and digital display of the time. Ultimately, for those seeking a sophisticated, unique timepiece boasting some of the world’s finest technology, then URWERK is the ideal brand. Company: URWERK Sa Contact: Yacine Sar Website: https://www.urwerk.com