Global Excellence Awards 2018

Page 38 www.lux-review.com LUX 2018 Global Excellence Awards Established in 2005, Gigantic Creative specialises in creating and launching innovative new brands internationally, using commercial insight to strategically name and develop big ideas and turn them into well-crafted brands that jump off the shelf, engaging and exciting consumers. From established FTSE 100 companies to ambitious start-ups and boutique producers, Gigantic Creative partners with clients across the world providing specialist alcoholic drinks brand consultancy, brand design services and strategic Gigantic Creative is a highly innovative and successful firm committed to researching, defining, naming, creating and designing brands and packaging for a selection of clients across the international drinks market. Having recognised the firm in our 2018 LUX Global Excellence Awards we spoke to James Fleming to find out more about how they work alongside clients to create a brand that will truly resonate with their clients. Gigantic Creative Best Food & Drink Brand Design Company 2018 communications expertise. James explores how far the company has come and the secrets behind its incredible success. “Over the years, at Gigantic Creative we have worked hard to create brands and packaging for our clients across the globe. Our secret to crafting successful brands really lies in having an in-depth understanding of the luxury food and drink market and combining this with a meticulous attention to detail. This, coupled with a serious passion for defining and creating brands that excite our clients’ customers, is the key to the success of our agency. The near super-human dedication of our team also plays a major part. “Today we now work with food, beer, wine and spirits drinks producers of all shapes and sizes, from boutique, family and craft producers including the world’s most innovative distillery (awarded three years running), to larger multi-national brands that put tens of millions of bottles on shelf every year. We specialise in taking a strategic approach to helping our clients grow their brands and businesses, whatever their ambitions are. We are a full-service branding and design agency, so we do everything from naming and creating brands to building e-Commerce websites, retail design, bags, boxes, and signage. The list is extensive. Basically, if it involves putting a brand on it we can help.” Within the luxury lifestyle industry specifically, Gigantic Creative has vast experience supporting a range of clients, as James highlights. “Ranging from creating packaging for some of the world’s largest drinks brands to working with The Savoy to create exclusive limited-edition spirits, at Gigantic Creative we are well versed in dealing with top-end products. With award-winning designers on