Global Excellence Awards 2018

www.lux-review.com Page 39 the team and well-documented experience with luxury goods, we can always guarantee a world-class finish. “Evidence the luxury sector is booming is the growth in the ultra-premium category: for example, Cambridge Distillery offer one of the world’s only gin tailoring services and invite customers to pick their own botanicals which are then individually distilled and expertly blended and bottled by their founder and master distiller to the customer’s own recipe. This is then kept on file until they need another bottle. This exceptionally high- end spirit brand, and many others, will be the focus of our work over the coming years to ensure ongoing success for both Gigantic Creative and our valued clients.” The team’s dedication to quality, which permeates everything they do and every project they undertake is what James believes separates Gigantic Creative from its competitors. “Everyone at Gigantic Creative wants to see our clients flourish, and as such we take every job to heart, so are always thrilled to see a huge success off the back of a redesign or brand creation project. This drives us on to stay fresh and relevant. We also recognise that each client is different, as is each product. This means than rather than apply a ‘house style’, we are as true to the owner’s vision as possible, taking in their qualities, values and history. We always thoroughly research every brand or concept, so we can have an accurate and engaging brand story to bring the designs to life.” It is the commitment of Gigantic Creative’s team that has driven the firm to success, and has also offered them a unique insight into the luxury food and beverage market. James is keen to share this knowledge with us and explore how the company integrates growing industry trends into its work to ensure clients receive cutting-edge solutions that are ahead of emerging market developments and truly meet their needs. “As a team, we are constantly devouring all data about trends in design as well as wine and spirits. If we’re not busy designing, we’re in art galleries soaking up the latest artists and styles in vogue, talking to producers and consumers to really understand what people want, or browsing the wine and spirit aisles in a range of retail outlets, from Harrods to Lidl, to see what stands out, and who’s buying what. “This approach, as well as the fact that we work widely with the international drinks trade in many different markets, gives us a unique understanding of the challenges and complexities that businesses and brands around the world face daily. Sustainability is becoming a key factor in new product development, and this is leading to a lot of exploration of more environmentally-friendly brands and packaging. We are starting to see retailers move away from traditional packaging toward more sustainable formats which is creating a lot of opportunities for innovation, which is really exciting. Scandinavia is a key market of ours and nearly 50% of their wine sales are in bag-in- box which significantly reduces the amount of waste and carbon created in the recycling process – approaches like this are only going to become more common over the coming years.” Looking to the future, James foresees a move into the spirits and high-end luxury brand space for this dynamic and innovative company. “Having achieved incredible success in a number of industries and sectors, moving forward our focus will be on the global spirits market. We believe in helping our clients build brands that stand the test of time.” Company: Gigantic Creative Contact: James Fleming Website: https://www.gigantic-creative.com/ “Everyone at Gigantic Creative wants to see our clients flourish, and as such we take every job to heart, so are always thrilled to see a huge success off the back of a redesign or brand creation project. This drives us on to stay fresh and relevant”.