Global Excellence Awards 2019

www.lux-review.com Page 11 LUXlife 2019 Global Excellence Awards Jewellery-making is an art form that requires the most delicate of touches, and a masterful eye for design. Founded almost seventy years ago in the heart of Vienna, FREYWILLE has since been a worldwide leader in the craft of fire enamel jewellery. Having been recognised as the Balkans’ Best Luxury Jewellery Boutique, we examine the beauty of the jewellery as part of LUXlife’s Global Excellence Awards 2019. FREYWILLE Sofia EOOD: Best Luxury Jewellery Boutique 2019 - Balkans Setting many hearts ablaze with unrivalled beauty in the form of gorgeous fire enamel design for almost seventy years, FREYWILLE ensures that every piece of jewellery is imbued with a boundless joy for the arts and passion for design. The perfect piece of jewellery does not simply enhance the beauty of the wearer, but true masters of the craft can show their own love for the jewellery through it. FREYWILLE’s style is quite unique, first crafted in the 1980s under the direction of Simone Grünberger-Wille. That was not all the business created during that time however, constantly setting new standards in jewellery design, enamelling processes, and internationalization. Today, almost seven decades on from the formation of FREYWILLE and forty years on from the craftsmanship that made it into an internationally-recognised name, every piece of jewellery is still handcrafted in Vienna. Using long-guarded methods of jewellery-making, the heart of every piece is a distinctly captivating and artistically intricate fire enamel pattern. With up to a hundred manual steps necessary to produce the colour-intense, delicate, and ethereally powerful fire enamel, it really does require a masterful touch to create. Having refined and perfected the technique over many years, every single piece of jewellery shines with an unrivalled brilliance courtesy of the colours infused. Art inspires art, and never has that been more prevalent than in the works of the master craftsmen who work at FREYWILLE. Many of the jeweller’s collections offer a beautiful and heartfelt homage to famous artists from eras past. Incorporating unique interpretations enables a new generation of art and jewellery lovers the chance to fall in love with the likes of legendary figures like Vincent van Gogh, Claude Monet, Gustav Klimt, and Paul Gauguin. Original collections that are not inspired by the works of artists from history instead focus more on humanist philosophy, but with one core element throughout; a pure, unbridled enthusiasm for genuine art. Fire enamel jewellery is the perfect way to bring colour and vibrancy into the winter months and long nights. FREYWILLE’s 18-karat and diamond pieces shimmer perfectly in a warm, fireside glow. With a wide selection of rings, clasp bangles, necklaces, earrings, and silks to choose from in a myriad of collections, there is no shortage of stunning jewellery to brighten up the dark nights. In particular, items in the homage to Paul Gauguin collection explode with tropical life and flair, reflective of the French painter’s own beautiful floral designs and landscape impressions. As well as the beautiful, extensive collection of jewellery already mentioned, FREYWILLE also offer truly luxurious watches and writing instruments. The perfect harmony of practicality and precision, these timekeepers blend together chic style and colourful charm. Manufactured in the same place since 1951, these high-quality Swiss watches are present in the various artist-inspired collections and feature truly beautiful colours. The writing instruments can help to create some of the most personal and intimate messages imaginable. The art of handwriting a message has not yet been lost, and helping to write that perfect message is FREYWILLE’s collection of stunning pens. Available in various yellow or white gold versions, these writing instruments are adorned with fire enamel motifs, and feature some of the most awe- inspiring historical figures, places, and treasures. Jewellery can be an intensely personal gift, showing someone that they are truly cared for and known. Jewellery can also be the perfect introduction into the beautiful world of art, and the legendary figures that fill its history. Reverent of that history, and etching its own chapter into the story of art, FREYWILLE have carved themselves a place as truly one of the greatest jewellery boutiques to have mastered the craft of fire enamel. Company: FREYWILLE Sofia EOOD Contact: Ani Bobeva Website: www.shop.freywille.com