Global Excellence Awards 2020

Page 34 www.lux-review.com LUX 2020 Global Excellence Awards Established in 2016, Yatta has helped change the way people think about luxury. Eco-luxury is about taking care of yourself and the world we live in, using top-quality natural ingredients that won’t harm your body, and manufacturing products in a way that won’t harm the environment. To start, Mairi provides a brief overview of the firm and offers more insight into its clientele. “At Yatta Brands, our goal is simple, to provide luxury beauty products and jewellery consumers can feel good about and to educate people about why it is important to switch to brands that are free from chemicals. Partnering with ethically led businesses, these all share our passion for sustainable products of the highest quality. Many of our products come from around the world and are all professionally made in certified laboratories or factories that adhere to the neutral carbon foot print and fair wages. “As for our clients, they are educated people who want to move away from brands like Chanel, YSL and Estee Lauder, but still want pure luxury. In the North American market, many of our clients will drive for hours just so they can shop in our 2000 square foot store. Additionally, we offer private shopping events where a small group of people can shop uninterrupted for two hours and relax in our lounge drinking tea’s or coffee’s and nibbling on vegan finger food. This has been a hugely popular night out for ladies who are looking for a different experience other than going to a bar or restaurant.” Many of the firm’s competitors only touch the surface when it comes to vegan and eco-luxury products, and as Mairi points out, Yatta has a much more thorough approach to ensure its products are organic certified. “Although our competitors do offer vegan products, many of them contain harmful Situated in London, Ontario, Yatta is an eco-luxury vegan lifestyle company specialising in curating premium non-toxic and eco-friendly cruelty-free products. Following its well- deserved success in the LUX Global Excellence Awards 2020, we got in touch with Mairi Shewfelt to find out more. Yatta Best Vegan Eco-Luxury Retailer 2020 - Canada chemicals. The packaging is often non- recyclable, and their green footprint is non- existent. On the other hand, we scrutinise all ingredients to ensure they are organic and sourced ethically, reduce packaging, and minimise our carbon footprint wherever possible. Animal testing in cosmetics and skincare is not something we support, instead instead we believe in supporting vegan and organic producers to improve our health and beauty, but also the health and beauty of our planet.” Regarding the internal culture in place, teamwork and training have proved to be two of the most important factors behind the firm’s success, as Mairi explains further. “All our team members are highly trained in their perspective field whether it is editorial, marketing, IT, R&D or brand management. The sales team know each of the products in-depth and have tried everyone. Here at Yatta, working with people whose voice and opinion matters is paramount to our success. As a small company, we depend on everyone to work together as a team.” Remaining ahead of emerging developments in the health and beauty industry can significantly aid some of the services Yatta. “As a company, we are always on the lookout for the next sustainable manufacturing tools” Mairi highlights. “The team are incredible at staying in the loop with new developments, whether it is biodegradable labels or plant- based wraps breaking down in a matter of a month, we are constantly checking to see what we can incorporate into our supply chain. As a huge upcycling company, we can merge sustainable with luxury and bring this to our customers.” Looking ahead to what the future holds for the firm, Mairi reveals some of the exciting plans in the pipeline for the team at Yatta as we look ahead to 2021 and beyond. “The future of Yatta is big and we believe we will be a global leader of excellence in our field. Moving forward, we will continue to partner with liked-minded companies and competitors to help spread the word and shake up the industry to move away from toxic chemicals. The next goal of course is to promote our new lines Amâz and J.E.S Clothing once the pandemic eases.” Eco-luxury is about taking care of yourself and the world we live in, using top- quality natural ingredients that won’t harm your body, and manufacturing products in a way that won’t harm the environment. Company: Yatta Contact: Mairi Shewfelt Web: www.yattabrands.com