When George Stander started Leocé Luxury Couture back in 2017, he did so from a financial management background, having studied this at the University of Pretoria and spent the first five years of his career operating within that sector. Even during this time, George felt that his destiny lay somewhere in the world of fashion and design, and he was proven right sometime in the fall of 2017, when he launched his first offering, a cruise-themed collection, under the brand name Geo by George. The fire was there, and it was not long before George set about rebranding, pledging to create a brand that celebrates women and femininity with timeless styles and premium textiles. The expansion of the brand over the past 7 years has yielded an ever-diverse selection of garments, beginning solely with couture and evolving to today feature sleepwear, kimonos, evening wear, and bespoke bridal offerings. Defiantly setting a new standard for style norms within the bridal community, each dress is representative of George’s unrivalled skill and creativity. Recent developments have even seen Leocé divert from womenswear, introducing a stellar range of genuine leather handbags. As George tells us, “We aim to give women excellent quality garments at affordable prices. Each year we add a division to our brand to essentially become a one-stop-shop for women.” During the early stages of Leocé, it specialised solely in the use of natural fabrics in its clothing, and while there is still an emphasis placed on utilising such fabrics, the range of other fantastic materials on offer, such as beaded lace and luxury fabric blends, were too good to pass up, and luxury fabrics are now sprinkled into many pieces across the brand’s unique collections. It is this blending of premium textiles with timeless designs that combine to result in Leocé radiating elegance and femininity, epitomising the brand as a standout in the field of luxury, bespoke womenswear. Across the brand, those working on the products are true artisans and customers are ensured every piece that they receive will be Dec23051 Best Bespoke Luxury Womenswear Retailer - South Africa Situated in a destination frequently referred to as one of the best places to visit in the world, Cape Town’s Leocé (leeoh-say) Luxury Couture is a stylish, elegant women’s fashion brand launched in 2017 by George Stander. The company is committed to using only the finest fabrics from the best boutiques, with manufacturing taking place in some of the finest factories dotted across the globe. Garments created by Leocé are done so for the truly classy lady of any age, and the range of garments available cover all bases, from business meetings through to cocktails by the pool a casual dinner, and even bespoke bridesmaids and wedding dresses. We have the pleasure of catching up with George in order to learn more about his luxury brand. of the highest quality and reflect the time and effort put into it. Nowhere is this more apparent than in Haute Couture, the brand’s flagship, and a range that can best be described using three key phrases, exclusive, custom-made, and high-end, ideal since these traits also reflect Leocé as a wider brand. Each of the pieces in this line are constructed by hand, tailored from start to finish in collaboration with a client to fully cater to their personal needs and leave them wholly satisfied with the finished clothing article. Across the space, nothing has more of an impact on a consumer than bespoke garments, and with these pieces of textile art designed to appease an individual’s specification and aesthetic needs, a one-of-a-kind piece is sure to result in the wearer being at the focus of attention in any room they walk in. Products gracing the Haute Couture line are completed with the specialist embroidery techniques and materials that are synonymous with the brand, combining the technical know-how of this skilled team with a customer’s vision. Every piece designed for a customer is done so with their input every step of the way, designed to accurately reflect a person’s true nature with a garment that has been conscientiously crafted to them only, confidently and distinctively, one stich at a time. As a result of this intrinsic sense of the bespoke, the final product is something that is sure to be cherished forever. Running parallel to this range is the company’s ready-to-wear line, a series of garments that breathe sustainability, slow fashion, ecofriendliness, ethical manufacturing, and luxury into the fashion landscape. These premium collections guarantee that a customer has the right outfit and style for both everyday life and those special moments sprinkled in between. Across this line, the finest fabrics are utilised by true artists to create pieces that boast an air of sophistication, with the UK’s luxury silk, Mauritius’ lush cashmere, and China’s beautiful wool in full effect across range to ensure exclusivity and products of the highest calibre. 12 | LUXlife Magazine
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