Global Excellence Awards 2023| 13 Not only is the fabric of this ready-to-wear range special, so too are the prints adorning these garments, designed by an in-house illustrator and printer directly onto the product. These famous finishing touches are again as standard to contribute to a high-end experience that is like no other one can find on the market. At a key point, these separate spheres of ready-to-wear and bespoke cross paths, as in addition to the standard sizes that are stocked online, clients are afforded the opportunity to send the team their measurements through a supplied template, so a garment can be created for their specific body type at no extra cost. As George explains, “we offer bespoke services and alterations for all our customers at no additional cost. We want our customers to feel comfortable and we want our garments to be all inclusive. Leocé is for everyone, and no one should feel excluded.” Bespoke is thus much more than just a sales term for Leocé, rather it is an ethos that is embodied throughout, spanning such meticulously detailed features as hand-painted buttons and exquisite embroidery, in addition to this customer-centric commitment. The final area of note regarding these offerings is accessories, and perhaps the focal point of these is the aforementioned leather handbags, which each one being made locally by hand, always from 100% genuine leather. A strict balance between durability and elegance is the fine line that is toed here, with both of these elements being afforded the uppermost priority when it comes to the designing and creating of accessories. Accessories are something that Leocé is keen to focus on as 2024 rolls on, as George tells us. “we are really excited about a new handbag collection that will be launching this year as well as the creation and development of our very own shoe line.” Developments such as this serve as vital for navigating South Africa’s fashion industry, where somewhat of a boom is currently being experienced. Unfortunately, this is largely offset by a substantial lack of investment on a country-wide basis, which is ultimately placing a constraint on the level of growth that can be attained. Since South Africa is a developing country, it is necessary for the funds of the government to spent in other places, and this goes some way in understanding the drive by George and the team at Leocé to reinforce the selling of the clothing at affordable prices, bridging the gap between luxury and being available to all, competing effectively in the global marketplace. When it comes to the inspiration for developing new collections for his brand, George tells us, “traveling the world inspires me and gives me new ideas for all my collections. The art is to not fall into the trap of following trends but to try to create your own trends and trademark.” Central to this innovation is the team, and integral to their success has been the nurturing of an internal culture that prioritises a calm and relaxed environment where everybody feels comfortable and at ease. In closing, George explains, “at the end of the day, Leocé [Luxury Couture] and the garments behind the name are a team effort. And everyone involved in the process of getting us where we are is valued and appreciated.” Contact Details Contact: George Stander Company: Leocé Luxury Couture Web Address: https://leoce.com/
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